About The Business of Story Podcast:
Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.
Apple Podcast Reviews:
A lot of great information about story telling. It is hard to pick one episode, they are all good!Risingmaster
I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.RivetingFM
Melanie Benson, Professional Trainer and Coach, joins the Business of Story Podcast to discuss why you must shift your mindset to change your habits, the power of your inner story, and her three success barriers to avoid.
I Think, Therefore I Am
The most important story of all is the one we tell ourselves and allow ourselves to live into.
This is something that has been said before, but is entirely worth repeating, and repeating, and repeating. It’s so easy to fall into the trap of accidentally limiting our thinking, ourselves, and the success of our business.
Melanie Benson has dedicated her life to helping entrepreneurs avoid such a tragic fate. She strives to inspire individuals to expand and shift their thinking to create a more resourceful, confident, and successful business person. The story we create for ourselves directly affects the story we can create for our brand.
Melanie talks about how to change your thought patterns to create more positive habits, the powerful tools of delegation and team building, three common success barriers to avoid, and the real impact of your thinking on yourself and your business.
In This Episode
- Why the story you tell yourself is the most potent one
- How to shift from an “I can’t” narrative to an “I can” narrative
- Why resourcefulness and creativity thrive with positive thinking
- What the three most common barriers to success are and how to avoid them
- Why so many business visionaries have trouble structuring their business
- How to delegate daily business tasks to free you for higher-level thinking
Quotes From This Episode
“I realized that the only thing that had been in the way, was me, what I believed, what I had made up as my story about success.” —@melcoach
“You must be willing to get out of your comfort zone, to do what must be done to get your work out there in a greater way.” —@melcoach
“We come up with solutions when we’re more resourceful with our problem-solving approach.” —@melcoach
“I had to train myself to do the things that needed to be done, and then kind of let my mind catch up with that, and to be willing to do things that were uncomfortable, so that I could achieve what I saw as a worthy goal. To break a pattern that had been set in motion for probably lifetimes of our family.” —@melcoach
“If we want a better life, we want better results, we want better relationships, we want more prosperity, we want more health, then we have to be willing to make up the story of how that’s real, and then live into it. Take the steps that make that real. Change the thinking that that’s real.” —@melcoach
“It’s amazing how many people get in their own way, just simply because their mind is programmed for something that they’re struggling with.” —@melcoach
“Many entrepreneurs, they get started because they have this vision. Or, they have a passion for a particular body of work or something they know that’s going to help their ideal clients, but they don’t always know how to structure their business.” —@melcoach
“One of my all-time favorite go-to strategies is delegation.” —@melcoach
- Melanie Benson
- Melanie Benson on Twitter, @melcoach
- “Rewired for Wealth” by Melanie Benson
- Entrepreneur on Fire
- Don’t Panic Mgmt
- Jess Ostroff
- Tony Robbins
- “The Hero’s Journey,” by Joseph Campbell
- “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell