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How to Scale Social Across Your Organization

Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Changing the Face of Social Media Operations

The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that!

Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that’s not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture.

This episode is full of useful anecdotes, advice, and a great conversation that’ll get you thinking about the state of social media operations in your organization. There’s also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets.

In This Episode:

  • 04:49 – Andrew explains why he wrote his book
  • 07:07 – Why Andrew took an alternative angle in his book
  • 09:39 – How Andrew became a social pro
  • 12:31 – The changes to social in organizations
  • 17:16 – How remote working has changed social teams
  • 20:09 – Are Andrew’s University of Toronto students changing his ideas?
  • 24:46 – How Andrew secured case studies for his book
  • 28:33 – How he chose what to and what not to include in the book
  • 30:58 – Where Andrew goes for social inspiration
  • 34:42 – Andrew’s advice on how to become a social pro

Quotes From This Episode:

People do business with people they know and like, so if you can be more known and more likable through your content strategy, there's a nice halo effect for your efforts. Click To Tweet

“We need to reframe our thinking on socials. I guess it has the word social in it, but there’s an element of utility.” @ajenkins

“I’ve always been an advocate of collaboration, and I often will find an emerging technology and foster a collaborative relationship with them.” @ajenkins


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