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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
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To inquire about becoming a guest, please email Leanna Pham at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Changing the Face of Social Media Operations The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that! Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for […]
Changing the Face of Social Media Operations
The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that!
Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that’s not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture.
This episode is full of useful anecdotes, advice, and a great conversation that’ll get you thinking about the state of social media operations in your organization. There’s also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets.
In This Episode:
- 04:49 – Andrew explains why he wrote his book
- 07:07 – Why Andrew took an alternative angle in his book
- 09:39 – How Andrew became a social pro
- 12:31 – The changes to social in organizations
- 17:16 – How remote working has changed social teams
- 20:09 – Are Andrew’s University of Toronto students changing his ideas?
- 24:46 – How Andrew secured case studies for his book
- 28:33 – How he chose what to and what not to include in the book
- 30:58 – Where Andrew goes for social inspiration
- 34:42 – Andrew’s advice on how to become a social pro
Quotes From This Episode:
People do business with people they know and like, so if you can be more known and more likable through your content strategy, there's a nice halo effect for your efforts. Click To Tweet
“We need to reframe our thinking on socials. I guess it has the word social in it, but there’s an element of utility.” @ajenkins
“I’ve always been an advocate of collaboration, and I often will find an emerging technology and foster a collaborative relationship with them.” @ajenkins
Resources:
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