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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlonDorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. Read on for some of the highlights and tweetable moments, or listen to […]
Dorie Clark, Forbes contributor and author of Reinventing You, joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand.
Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Please Support Our Sponsors
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:
- From ExactTarget, a free white paper called “Designing for the Mobile Inbox“
- From Expion, a free demo of their centralized platform.
- From Cision, a free content marketing kit to help you get the most of your brand storytelling.
- And from Janrain, a free whitepaper on how to maximize conversion rate.
Listen Now
Click the play button to listen here:
[podcast]http://socialpros.podbean.com/mf/web/tec84g/SocialProsEpisode63.mp3[/podcast]
Download the audio file:
http://socialpros.podbean.com/mf/web/tec84g/SocialProsEpisode63.mp3
The RSS feed is: http://feeds.feedburner.com/socialprospodcast
Find us on iTunes: http://itunes.apple.com/us/podcast/convince-convert-blog-social/id499844469
Tweetable Moments
“It’s not so much about changing jobs but literally about changing yourself.” -@jaybaer (tweet this)
“We assume we know how other people see us. The truth is we don’t.” -@dorieclark (tweet this)
“There’s a lag between what the rest of the world understands about you and what is your current truth.” -@dorieclark (tweet this)
Putting Your Social Foot Forward
Dorie’s new book Reinventing You: Define Your Brand, Imagine Your Future explores the idea of changing yourself to change your career. She tells the story of Lisa Granik, who realized while completing her doctorate in international law that she was not at all happy with her path. After changing gears and following her passion to become a Master of Wine, she realized that she was not actually starting from zero.
“At the end it turned out that she now has, because of her past experience, competitive advantages that other people don’t,” Dorie says. “She’s working in her dream career as a wine consultant, helping international vintners bring their products to the United States.”
Of course, this makes perfect sense after the fact. But the process of changing gears in this way can seem overwhelmingly impossible.
People who work in social media – community managers, strategists, VPs of social media, etc – face a real risk in the next few years of being pigeonholed as “that social media person.” It’s a job that carries quite a bit of currency at this point in time, but it’s not necessarily the place I’d want to stake my flag for the next 20 years or so.
The key with transitioning, Dorie points out, is not trying to make too big of a leap. Use what you know to build something new. “With social, because the waters are lapping into everywhere, you can very easily use social as the pivot point and say well, because of my expertise in this area, and because of new business development in China, it’s going to be so critical, I have value to add in that specific place.”
Social Media Stat of the Week: 25 photos per second
25 photos per second. That is how many photos were uploaded via the Dead Yourself app from AMC’s hit show The Walking Dead. The app allows people to take photos of themselves and then zombify their faces. The results are disturbing and entertaining; it’s a whole new way to interact with a favorite show. The current “infection” rate is over 100 million worldwide.
Four Your Information
How did you get involved in social media?
Dorie got her start in politics. She came out of traditional media to work on the Robert Reich campaign for governor. Their internet guy suggested they start a blog so people could write comments. “That sounds insane,” she said. “We should definitely not do that.”
What do you like best about social media?
“It allows you to really, as an individual, take control of your personal brand.” Sure, people are going to think about you what they will, but you can “stack the deck,” so to speak. Social media lets you put everything out there so that people can really judge you based on your merits. “You can be judged on the quality of your thinking. I think it’s really powerful.”
What, conversely, do you like least about social?
“In many ways, the public views it – not incorrectly – as one more modern obligation that we have to do. The truth is it does take time. If you’re creating content, it does take time to write and create thoughtful things.” Responding to messages and keeping up with everything can be time-consuming. “On the plus side, fewer people are bothering you with phone calls these days, so that’s good.”
If you could do a Skype call with any living person, who might that be and why?
“I think it would be awesome to do a Skype call with Gloria Steinem, the feminist icon. She’s so cool. She’s in her late 70s now, and she’s still rocking it, which I think is great… That’s what I admire: people who give others opportunities to advance through hard work and motivation.” She also mentioned Andrew Carnegie, 19th Century industrialist, who is most assuredly not on Skype.
See you next week!