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How to Use Authenticity to Become an Iconic Business

Authors: GiniRoberts Scott McKain
Posted Under: Social Pros Podcast
New Social Pros Cover Image
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss how authenticity connects to being an iconic business.

Scott McKain's Marketing Insights

Stop Selling to Become an Iconic Business!

Stop selling. That is Scott McKain’s answer to how you can turn your brand into an iconic business. If that made you stop and scratch your head, no one’s blaming you.
However, Scott isn’t saying that you need to stop selling products to be an iconic business, but rather that your interactions with customers should stop revolving around closing a sale. Brands that become truly iconic do so by building an emotional connection with their customers.
When you shift your focus from selling to connecting, you can start to build a true, emotional loyalty among your customers that drives them to become evangelists for your brand.

In This Episode

  • 03:18 – How to define an iconic business.
  • 06:21 – How to measure your brand’s distinctiveness.
  • 09:05 – Why you should stop selling.
  • 15:11 – How to use social to achieve distinction.
  • 24:31 – How to encourage consumers to talk about your business through social.

Quotes From This Episode

“Distinction is when you separate yourself from your industry competition. Iconic is when you become recognized as extraordinary across any field.” — @scottmckain
“You can become distinctive and not be iconic, but you can’t become iconic without being distinctive.” — @scottmckain
Things that are distinctive, and organizations that reach the iconic level, create significant emotional connectivity in the marketplace. Click To Tweet

See you next week!

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