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How to Use Authenticity to Become an Iconic Business

Authors: Ray Buckner Scott McKain
Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
Ray Buckner

Anna Hrach

Convince & Convert
Ray Buckner

Daniel Lemin

Convince & Convert
Ray Buckner

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss how authenticity connects to being an iconic business.

Stop Selling to Become an Iconic Business!

Stop selling. That is Scott McKain’s answer to how you can turn your brand into an iconic business. If that made you stop and scratch your head, no one’s blaming you.
However, Scott isn’t saying that you need to stop selling products to be an iconic business, but rather that your interactions with customers should stop revolving around closing a sale. Brands that become truly iconic do so by building an emotional connection with their customers.
When you shift your focus from selling to connecting, you can start to build a true, emotional loyalty among your customers that drives them to become evangelists for your brand.

In This Episode

  • 03:18 – How to define an iconic business.
  • 06:21 – How to measure your brand’s distinctiveness.
  • 09:05 – Why you should stop selling.
  • 15:11 – How to use social to achieve distinction.
  • 24:31 – How to encourage consumers to talk about your business through social.

Quotes From This Episode

“Distinction is when you separate yourself from your industry competition. Iconic is when you become recognized as extraordinary across any field.” — @scottmckain
“You can become distinctive and not be iconic, but you can’t become iconic without being distinctive.” — @scottmckain
Things that are distinctive, and organizations that reach the iconic level, create significant emotional connectivity in the marketplace. Click To Tweet
Resources


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