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How to Use Social Media to Create a Fanocracy for your Brand

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


David Meerman Scott, Business Growth Strategist, discusses how brands can leverage social media to build a ‘Fanocracy’ for themselves.

Create Die-Hard Fans How to Use Social Media to Create a Fanocracy for your Brand

In a world where word-of-mouth can make or break a brand’s success, creating die-hard fans might be the revolutionary growth strategy brands are searching for.
The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own ‘fanocracy.’
Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand.

In This Episode:

  • 04:38 – What a fanocracy is and why your brand needs one
  • 07:47 – The importance of building human connections with your fandom
  • 11:42 – What’s really going on in our brains when we develop true human connections
  • 15:44 – How to leverage visual social media content to create strong emotional connections with people
  • 18:40 – How to build fans for life – tips and insights from David’s new book, Fanocracy
  • 32:22 – How to get team members involved in creating a fandom for your business
  • 37:18 – How the fan movement has impacted PR and social

Quotes From This Episode:

“The more video and photographs you can use cropped as if you’re in the personal space of the people who are seeing that video or photograph, the truer emotional connections you’ll have with those people.” – @dmscott
If you're focused on the humanity of the people, you're much more likely to grow your business, you're much more likely to grow fans. Click To Tweet
“When you have people who work for you, who are passionate about what they do, and also who are passionate about life, it’s much more likely to attract people to be fans of your organization.” – @dmscott


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