How to Use Social Media to Create a Fanocracy for your Brand

How to Use Social Media to Create a Fanocracy for your Brand

David Meerman Scott, Business Growth Strategist, discusses how brands can leverage social media to build a ‘Fanocracy’ for themselves.

In This Episode:

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Full Episode Details

Create Die-Hard Fans How to Use Social Media to Create a Fanocracy for your Brand

In a world where word-of-mouth can make or break a brand’s success, creating die-hard fans might be the revolutionary growth strategy brands are searching for.

The legendary Business Growth Strategist, David Meerman Scott, believes that fans are the most powerful marketing force in the world. His new book, Fanocracy: Turning Fans into Customers and Customers into Fans, explores fandom culture and discloses how businesses can grow by cultivating their own ‘fanocracy.’

Mastering the art of selling to your customers is one thing. But, if you want to build a loyal fan base of passionate customers, you need to understand how to harness the power of fandom. This means you need to work on fostering meaningful connections with your customers and only then, will you be able to successfully create an indestructible fanocracy for your brand.

In This Episode:

  • 04:38 – What a fanocracy is and why your brand needs one
  • 07:47 – The importance of building human connections with your fandom
  • 11:42 – What’s really going on in our brains when we develop true human connections
  • 15:44 – How to leverage visual social media content to create strong emotional connections with people
  • 18:40 – How to build fans for life – tips and insights from David’s new book, Fanocracy
  • 32:22 – How to get team members involved in creating a fandom for your business
  • 37:18 – How the fan movement has impacted PR and social

Quotes From This Episode:

“The more video and photographs you can use cropped as if you’re in the personal space of the people who are seeing that video or photograph, the truer emotional connections you’ll have with those people.” – @dmscott

If you're focused on the humanity of the people, you're much more likely to grow your business, you're much more likely to grow fans. Click To Tweet

“When you have people who work for you, who are passionate about what they do, and also who are passionate about life, it’s much more likely to attract people to be fans of your organization.” – @dmscott


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