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How to Weather Social Platform Shifts with Incredible Content

Posted Under: Social Pros Podcast
Hosted By
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Hannah Tooker

LaneTerralever
10XMarketing

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts.

Master Your Content and Breeze Through Social Platform Shifts

Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can meet our audiences where they are at.

On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show.

Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta.

Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.

In This Episode:

  • 3:45 – Introducing Joseph Galbo
  • 6:20 – How USCPSC’s voice changed during COVID
  • 10:04 – USCPSC’s reaction to changes on social
  • 14:59 – Why Joseph wanted to reassure his audience
  • 20:05 – Social listening and observing change
  • 21:49 – Where should small social teams focus their time?
  • 26:23 – Expressing creativity in a government organization
  • 31:48 – Autonomy at USCPSC
  • 35:20 – Joseph’s creative process secrets
  • 39:38 – Advice for social pros

Quotes From This Episode:

“The thing you have to tap into these days, especially in a small team, is that creative side of yourself where you can just try stuff.” Click To Tweet

“That’s what I’d encourage people to do – start making video content as fast as possible.” @JosephGalbo

“The one thing I wanted every young social media person to know is that changing things is so much harder than you think it is.” @JosephGalbo

Resources:

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