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Introducing Standing Ovation

Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

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Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


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On this special episode of the Social Pros Podcast, you’ll get to listen to the first ever episode of Jay Baer’s brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain.

Become a Better Storyteller Introducing Standing Ovation

Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time?
On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. Standing Ovation is the show where the world’s leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like; where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator?
So, whether you’re a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. And, if you’re keen to know more, have a listen to this episode of Social Pros.  You’ll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain.

In This Episode:

  • 05:13 – Listen to Scott McKain’s famous story, ‘Taxi Terry’’
  • 10:58 – How Scott’s story about Taxi Terry has changed and developed over time
  • 17:46 – The key ingredients that make an impactful signature story
  • 19:23 – Why you should make your stories as relatable as possible
  • 22:12 – How to inject hints of comedic relief in your stories and presentations
  • 29:12 – What makes Taxi Terry a universally effective story
  • 32:40 – Some of the common challenges that speakers working on their signature stories face
  • 35:36 – Scott shares the best piece of advice he was given about the speaking business

Quotes From This Episode: 

“The audience doesn’t want you to be the hero of your own story.” – @scottmckain 
One of the things we often overlook in a good story is that how you book end that story is the impression it will make on the audience. Click To Tweet
“Your brain is supercharged when you’re in front of an audience.” – @scottmckain


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