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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
Sponsored by: ICUC
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
On this special episode of the Social Pros Podcast, you’ll get to listen to the first ever episode of Jay Baer’s brand-new podcast, Standing Ovation, featuring Hall of Fame keynote speaker, Scott McKain.
Become a Better Storyteller 
Storytelling has always been at the heart of great presentations. A professional speaker worth his/her salt must be able to tell stories that resonate with their audience. These are the stories that impart wisdom, instruction, education, entertainment and so on, but where do these stories come from? And, how do they evolve over time?
On this special episode of the Social Pros Podcast, Jay announces his brand-new podcast, Standing Ovation. Standing Ovation is the show where the world’s leading professional speakers tell the stories of their stories. Each episode features a famous signature story from a professional speaker, followed by a close analysis of the story including answers to questions like; where did the story come from? How have they optimized the story over time? And, what tips do they have to share to help someone become a better speaker and/or communicator?
So, whether you’re a professional speaker, somebody who gives a lot of presentations at industry conferences or someone who wants to improve their communication skills, you can learn a lot from Standing Ovation. And, if you’re keen to know more, have a listen to this episode of Social Pros. You’ll get to hear the first ever episode of Standing Ovation featuring Hall of Fame keynote speaker, Scott McKain.
In This Episode:
- 05:13 – Listen to Scott McKain’s famous story, ‘Taxi Terry’’
- 10:58 – How Scott’s story about Taxi Terry has changed and developed over time
- 17:46 – The key ingredients that make an impactful signature story
- 19:23 – Why you should make your stories as relatable as possible
- 22:12 – How to inject hints of comedic relief in your stories and presentations
- 29:12 – What makes Taxi Terry a universally effective story
- 32:40 – Some of the common challenges that speakers working on their signature stories face
- 35:36 – Scott shares the best piece of advice he was given about the speaking business
Quotes From This Episode:
“The audience doesn’t want you to be the hero of your own story.” – @scottmckain
One of the things we often overlook in a good story is that how you book end that story is the impression it will make on the audience. Click To Tweet
“Your brain is supercharged when you’re in front of an audience.” – @scottmckain
Resources:
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