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Is Live Streaming Right for Your Business

Posted Under: Social Pros Podcast
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Jay Baer

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Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.


Change Evangelist

Last time Brian Fanzo, Chief Digital Strategist at BroadSuite Consulting, joined the Social Pros Podcast, he talked about his passion for change. He didn’t realize he wanted to be a generalist, but after a varied work experience, from cyber security to amateur poker, he learned that he is truly a “change evangelist.”
Brian has a background in computer science and loves social media. At BroadSuite, he helps companies embrace change, from technology to social media to new philosophies and  strategies. He is also known for his personal brand, iSocialFanz. He can be found co-hosting Twitter and Google Hangouts, like Social Business Hour and Cloud Talk, as well as his podcast.
As a change evangelist, it’s no surprise to find Brian trying out any and every new app and social media platform that comes to light, and that includes the latest in video live streaming. He has created about 150 Periscope and 250 Meerkat streams in the few months that they’ve existed, and he’s currently beta testing a third app that he’s looking forward to seeing in the live streaming space soon.
Live streaming isn’t new; it’s been available online for quite some time now. What makes apps like Periscope and Meerkat game changers is the ability to access them with smartphones. Now it’s easier than ever for brands to engage with their audience through live streaming, bringing about an authenticity that goes well beyond canned content.

“You’re really looking people in the eyeballs and creating authentic relationships.”

Periscope vs. Meerkat

Brian constantly gets asked, “Which is better?” when it comes to Periscope and Meerkat, but it’s too early to say who will win in the long run. Remember, it wasn’t until a matter of weeks ago that we even had both platforms available on Android, so we’re still in the very early stages of settling this debate.
Here’s a quick comparison of what we know so far:

Periscope

  • Purchased by Twitter (so it has big resources)
  • Has only gone through two major updates
  • As an example, Brian has about 4,000 followers
  • Connects with Twitter followers (which is a major plus if you’re trying to grow an audience)

Meerkat

  • Startup from Israel (seed funding)
  • Updates are happening very quickly, new things coming up daily
  • As an example, Brian has about 19,000 followers
  • Connect with your contacts if you enter them, not connected to Twitter in the same way

Brian recommends joining Meerkat if you want to see what live streaming is all about. You can jump into some of the streams to comment and engage. He recommends joining Periscope if you actually want to live stream yourself. Your brand doesn’t necessarily have to be on both, but the excuse of not knowing which one to pick isn’t good enough to keep avoiding getting started.
The two platforms have loyalty from different audiences, so the real key in choosing which to use for your company is finding out which one your audience is using.
The great thing about the competition between the two is, like always, the competition is breeding faster innovation. “Ultimately at the end of the day, the number one person that wins out is the user.”
Bonus: On June 30th, at Social Media Day in San Diego, Brian will be talking about how to leverage social video to drive engagement.


See you next week!

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