About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at firstname.lastname@example.org.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.
Last time Brian Fanzo, Chief Digital Strategist at BroadSuite Consulting, joined the Social Pros Podcast, he talked about his passion for change. He didn’t realize he wanted to be a generalist, but after a varied work experience, from cyber security to amateur poker, he learned that he is truly a “change evangelist.”
Brian has a background in computer science and loves social media. At BroadSuite, he helps companies embrace change, from technology to social media to new philosophies and strategies. He is also known for his personal brand, iSocialFanz. He can be found co-hosting Twitter and Google Hangouts, like Social Business Hour and Cloud Talk, as well as his podcast.
As a change evangelist, it’s no surprise to find Brian trying out any and every new app and social media platform that comes to light, and that includes the latest in video live streaming. He has created about 150 Periscope and 250 Meerkat streams in the few months that they’ve existed, and he’s currently beta testing a third app that he’s looking forward to seeing in the live streaming space soon.
Live streaming isn’t new; it’s been available online for quite some time now. What makes apps like Periscope and Meerkat game changers is the ability to access them with smartphones. Now it’s easier than ever for brands to engage with their audience through live streaming, bringing about an authenticity that goes well beyond canned content.
“You’re really looking people in the eyeballs and creating authentic relationships.”
Periscope vs. Meerkat
Brian constantly gets asked, “Which is better?” when it comes to Periscope and Meerkat, but it’s too early to say who will win in the long run. Remember, it wasn’t until a matter of weeks ago that we even had both platforms available on Android, so we’re still in the very early stages of settling this debate.
Here’s a quick comparison of what we know so far:
- Purchased by Twitter (so it has big resources)
- Has only gone through two major updates
- As an example, Brian has about 4,000 followers
- Connects with Twitter followers (which is a major plus if you’re trying to grow an audience)
- Startup from Israel (seed funding)
- Updates are happening very quickly, new things coming up daily
- As an example, Brian has about 19,000 followers
- Connect with your contacts if you enter them, not connected to Twitter in the same way
Brian recommends joining Meerkat if you want to see what live streaming is all about. You can jump into some of the streams to comment and engage. He recommends joining Periscope if you actually want to live stream yourself. Your brand doesn’t necessarily have to be on both, but the excuse of not knowing which one to pick isn’t good enough to keep avoiding getting started.
The two platforms have loyalty from different audiences, so the real key in choosing which to use for your company is finding out which one your audience is using.
The great thing about the competition between the two is, like always, the competition is breeding faster innovation. “Ultimately at the end of the day, the number one person that wins out is the user.”
Bonus: On June 30th, at Social Media Day in San Diego, Brian will be talking about how to leverage social video to drive engagement.
See you next week!