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How To Make Social Videos Worth Watching

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


George B. Thomas, Hubspot and Inbound Trainer at IMPACT, joins the Social Pros Podcast to discuss how to make better, more intentional social videos.

"Knowing your audience and being about them. that's where the magic happens." -George B. Thomas

Creating A Bigger Impact With Better Videos

There is a reason the term “faceless corporation” carries such negative connotations. People have an innate desire to connect with other people.
The fact that social media has become such a major part of marketing is a testament to the reality that your customers want to see you. Not just your branding and your products, you. The good news is that it’s never been easier to put yourself in front of your customers with professional, yet personal videos.
It may seem like creating well-made videos is an insurmountable challenge for your business, but George B. Thomas of IMPACT has a lot to say to the contrary. Not only can you learn to be great on camera, there are tons of simple solutions to help you turn your companies videos into top-notch content.

In This Episode

  • Why being good on camera is a learned skill
  • How to balance production value with live video
  • How to develop a good presence on camera
  • Why social content doesn’t always need to lead back to your business’ website
  • Why captions are so important
  • What to do with Facebook live videos once you’re no longer “live”

Quotes From This Episode

“Getting in front of the camera and being able to edit it post or doing it live, both are going to help you become a better communicator.” — @GeorgeBThomas

“Whatever happened was supposed to happen, just continue.” — @GeorgeBThomas
People want to see you. People are hungry to actually see the human being. Click To Tweet
“Educate yourself, then you need to execute on that education.” — @GeorgeBThomas


See you next week!

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