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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
If you’re looking to bridge the gap between your employees and your brand, this one’s for you. Jonathan Hatch, Talent Brand Program Manager at Zoom, shares expert advice on leveraging employee branding on this episode of Social Pros.
Start Sharing Your Employees’ Stories
Sharing the personal stories behind your brand can empower your employees, build audience connection and attract future talent. But how can social pros reap these benefits by creating employee-led content in authentic, nonexploitative ways?
Jonathan says it’s all about adding fun to the equation. Getting to know the person behind the work can make for compelling content and also encourage more employees to want to share their stories.
On this episode, Jonathan explains how employee branding can appeal to potential new hires by igniting curiosity and giving the audience a glimpse behind the curtain. Plus, he highlights the top platforms for employee branding and discusses how sharing stories can enhance wider company culture.
In This Episode:
- 2:31 – Jonathan discusses his career
- 4:19 – How storytelling plays into employee branding and storytelling
- 7:14 – Is LinkedIn the hub for storytelling?
- 9:29 – Getting employees excited about being a voice for your brand
- 12:56 – Balancing individuality and brand goals
- 17:54 – Why we’re in the most transparent era of LinkedIn
- 19:50 – Managing cultures and subcultures in the brand
- 25:16 – Why team culture is “your life” when you’re at work
- 32:09 – Jonathan’s Final Two
Quotes From This Episode:
There’s a difference between employer brand and employee experience, and these two need to be best friends. Click To Tweet
“If you want to start being a social pro, you have to just start doing it. You have to get into the trenches. There is a plethora of free knowledge out there. Start consuming!” @johnny_brvo
“Storytelling is the key to connecting with each other when there’s disconnect between the employee and the brand. When it comes to personal, employee or regular branding, telling stories is a way to get the audience to connect with you on a different level.” @johnny_brvo
Resources:
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