About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Oracle, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Thank you to our sponsor ICUC Social.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest, please email Leanna Pham at email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Gabriel Weinberg, CEO & Founder of DuckDuckGo, joins the Social Pros Podcast this week to discuss the 19 ways your startup can get traction with your marketing, outlined in his co-authored book “Traction.”
Gabriel Weinberg is the only Social Pros guest who has returned to talk about the same book as his first visit, because it’s just that good. The second edition of “Traction,” co-authored with Justin Mares, will be released on October 6, 2015.
The new version is actually shorter—better edited, more crisply defined to getting traction, and includes some new pieces as well. As with the first book, it’s intended for startups but is applicable to big business as well.
The book is designed to give companies a mathematical framework to think through all the different ways that they can go into rapid customer acquisition mode, often called “traction” in business.
Gabriel is a triple threat: He’s a serial entrepreneur, a technologist, and a marketing and communications juggernaut. As a physics major at MIT, the tech piece came early. Gabriel got sick of physics halfway through college, visited an uncle at his startup, and decided he would do that instead.
His first company tanked, but his second company thrived, in large part due to his work in customer support and, the third leg, marketing. Now he is the successful founder and CEO of DuckDuckGo.
In This Episode
- Wearing many hats (and visors)
- “Marketer’s fallacy” and overcoming biases to be more effective in your business
- 19 ways to achieve traction in marketing, developed through a massive amount of interviews with successful businesses
- Using a logic problem to narrow down from the 19 to your top 3
- The informed consent line that should be drawn when it comes to online privacy
- Scalable traction for big businesses
Quotes From This Episode
“Why not just use something you already know? Because that other thing you don’t know might be the best channel for you.” —@yegg
“You should be navigating towards underutilized channels in your industry, because those are the ones that have the capacity to have the biggest bang for the buck.” —@yegg
“In business and especially in social, it is really hard to admit that maybe your baby is getting ugly. There’s a psychological barrier to say, ‘You know what? Let’s just pull the plug.'” —@jaybaer
“When you approach a business problem, the business problem does not care what your experience is. The right channel may just be the one that you don’t know about.” —@yegg
“Marketer’s fallacy: the idea that as a consumer, which all of us as marketers and communicators also are, we think that if something is attractive to us, if a message is ingratiating to us, ergo that will work for our audience. Too often times, I don’t think that’s a case.” —@adamcb
- Gabriel Weinberg’s website
- “Traction,” Gabriel’s book he co-authored with Justin Mares
- DuckDuckGo, where Gabriel is CEO & Founder
- DuckDuckHack, Gabriel’s latest project providing instant search answers to developers
See you next week!