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Orcas, Community, and Social Culture

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


HeyOrca, the uniquely named social media scheduler, is one to keep an eye on for some community-driven content inspiration. Their CEO, Joe Teo joins this episode of Social Pros to share his vision behind collaborative work, building a community, and the story behind the name HeyOrca.

Find Your Purpose as a Social Media Manager in Your Community

Joe Teo is the CEO, aka “Chief Executive Orca,” at HeyOrca, a social media scheduler built to make collaboration between social teams simpler. He joins the Social Pros podcast to share his philosophy on a community-first approach to social media and advice for social pros to lean into the communities they want to build.

Joe explains where the idea behind HeyOrca came from and how important it was to build a tool that makes collaboration easier within social and marketing teams. He talks about customer feedback and how that’s helped HeyOrca to evolve, optimizing video content for social, and the important question you should ask yourself before you post something.

In This Episode:

  • 2:04 – A little background on HeyOrca
  • 4:07 – How Joe pivoted his focus to community building
  • 8:00 – Why Joe works closely with users and uses audience feedback to evolve the platform
  • 10:42 – How Joe stays on top of all the evolving changes in social media
  • 14:54 – Joe shares details of his new project, the HeyOrca Podcast
  • 18:13 – Joe explains what it’s like to work with non-profits and faith-based organizations
  • 21:58 – Why Joe has invested more time in his personal brand
  • 27:20 – The important question to ask yourself while building your personal brand
  • 29:00 – Where the name HeyOrca came from
  • 34:07 – Joe’s tip for social pros

Quotes From This Episode:

“Customer feedback is so important because you can be delusional. Every time I step away from talking to customers, I start becoming delusional in the sense that you start believing your own Kool-Aid and your own hype and it's just not real.” Click To Tweet

“If you’re building it for your community, then you have to spend time in the community.”

“If we change our mindset and say like, I’m going to put this out there because I’ve gone through this and I’m going to share this, I think it changes your perspective around why you’re posting and gives you that confidence and courage.”


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