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The Role of Social in B2B and B2C

Authors: Jess Jay Baer Jess Adam Brown
Posted Under: Social Pros Podcast
Hosted By

Anna Hrach

Convince & Convert

Daniel Lemin

Convince & Convert

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.

To inquire to be or recommend a guest, please email

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social in B2B and B2C and where it might be heading in the coming year.

Social in B2B and B2C

Whether your business functions primarily as a B2B or a B2C company, it’s undeniable that social media plays an integral role in how you interact with your customers. Advertising, customer support, content marketing, and even recruiting have all become part of the modern business’ social media presence.
Now for over 300 episodes, the Social Pros Podcast has taken a deep dive into the world of social media marketing, investigating the successes, failures, and strategies of some of the world’s most successful companies. In this first of two special episodes, hear from multiple guests return and talk about how social has worked for them and where they plan to take it in the coming year.

In This Episode

  • Mark Josephson — CEO at Bitly
  • Kriti Kapoor — Head of Social Customer Care at Microsoft
  • Tim Washer — Keynote Speaker/Event Emcee/PowerPoint Comedian at Ridiculous Media
  • Kelley O’Brien — Director of Interactive, Digital, Social at Krispy Kreme
  • Laurie Meacham — Manager Customer Commitment at JetBlue Airways
  • Brooks Thomas — Social Business Advisor at Southwest Airlines

Quotes From This Episode

“I love so much about social media. It’s the ability to make very real connections, that are very granular and personalized.” — @markjosephson
“It’s not just about Twitter and Facebook, the real benefit that we get from social is where customers help each other.” — @Kriti_Kapoor
“Humor goes so much further than anything else you can do in socializing, certainly in a short 30 second, 60 second spot. You humanize the brand.” — @timwasher
“Our strategy is to be evergreen, to be always on. It’s a precision of paid, owned, and earned.” — @kelleyob
“Our employees are our celebrities, they’re our influencers.” — @brooksethomas

See you next week!

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