About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at email@example.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
In this special episode of the Social Pros Podcast, Jay and Adam speak with a wide range of guests to discuss the importance of social in B2B and B2C and where it might be heading in the coming year.
Social in B2B and B2C
Whether your business functions primarily as a B2B or a B2C company, it’s undeniable that social media plays an integral role in how you interact with your customers. Advertising, customer support, content marketing, and even recruiting have all become part of the modern business’ social media presence.
Now for over 300 episodes, the Social Pros Podcast has taken a deep dive into the world of social media marketing, investigating the successes, failures, and strategies of some of the world’s most successful companies. In this first of two special episodes, hear from multiple guests return and talk about how social has worked for them and where they plan to take it in the coming year.
In This Episode
- Mark Josephson — CEO at Bitly
- Kriti Kapoor — Head of Social Customer Care at Microsoft
- Tim Washer — Keynote Speaker/Event Emcee/PowerPoint Comedian at Ridiculous Media
- Kelley O’Brien — Director of Interactive, Digital, Social at Krispy Kreme
- Laurie Meacham — Manager Customer Commitment at JetBlue Airways
- Brooks Thomas — Social Business Advisor at Southwest Airlines
Quotes From This Episode
“I love so much about social media. It’s the ability to make very real connections, that are very granular and personalized.” — @markjosephson
“It’s not just about Twitter and Facebook, the real benefit that we get from social is where customers help each other.” — @Kriti_Kapoor
“Humor goes so much further than anything else you can do in socializing, certainly in a short 30 second, 60 second spot. You humanize the brand.” — @timwasher
“Our strategy is to be evergreen, to be always on. It’s a precision of paid, owned, and earned.” — @kelleyob
“Our employees are our celebrities, they’re our influencers.” — @brooksethomas
See you next week!