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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.
How Songfinch Delights Audiences
Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey their magic on social?
Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros.
Brandon’s joined Songfinch just in January, so he explains his methods for sharing new ideas among an established social team…without stepping on toes!
Plus, he talks about the importance of user-generated content, their channel strategy and red flags when job-hunting.
A brilliant interview that becomes a bit of a brainstorming session!
In This Episode:
- 0:00 – Introduction
- 3:47 – Introducing our guest
- 4:01 – Introducing Songfinch
- 6:05 – Joining an established social team
- 8:57 – Leveraging UGC
- 11:16 – Pitching new ideas among an established team
- 13:46 – Songfinch’s artists
- 15:27 – Creative briefs
- 18:52 – Using different channels
- 21:44 – Leveraging underused platforms
- 27:10 – Pay to play on social
- 29:10 – Looking for a new role
- 33:47 – Brandon’s final two
- 35:18 – Outro
Quotes From This Episode:
When it comes to a channel strategy, I’m looking at everything. We’re trying to reach everyone. Everyone can write a song with a story. Click To Tweet“If someone asked me ‘What do you think about BeReal?’, I’d consider it and see how it could work. I don’t want to cancel anything out because I could miss a surge of customers.” @raisedbystyle
“We’re willing to test ideas. Sometimes marketing creatives are tied to one idea, but we’re collaborative in saying that ‘Maybe this new approach will work’.” @raisedbystyle
Resources:
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