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See How Creativity Flies High with Songfinch

Posted Under: Social Pros Podcast
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Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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We’re delighted that our guest on this episode of Social Pros is Brandon Smithwrick, Head of Content at Songfinch.

How Songfinch Delights Audiences 

Songfinch is revolutionizing the custom gift industry, creating personalized songs with people’s unique stories. But how do they convey their magic on social? 

Brandon Smithwrick, Head of Content at Songfinch, features on this episode of Social Pros. 

Brandon’s joined Songfinch just in January, so he explains his methods for sharing new ideas among an established social team…without stepping on toes! 

Plus, he talks about the importance of user-generated content, their channel strategy and red flags when job-hunting. 

A brilliant interview that becomes a bit of a brainstorming session!  

In This Episode:

  • 0:00 – Introduction 
  • 3:47 – Introducing our guest 
  • 4:01 – Introducing Songfinch 
  • 6:05 – Joining an established social team 
  • 8:57 – Leveraging UGC 
  • 11:16 – Pitching new ideas among an established team 
  • 13:46 – Songfinch’s artists 
  • 15:27 – Creative briefs 
  • 18:52 – Using different channels 
  • 21:44 – Leveraging underused platforms 
  • 27:10 – Pay to play on social 
  • 29:10 – Looking for a new role 
  • 33:47 – Brandon’s final two 
  • 35:18 – Outro 

Quotes From This Episode:

When it comes to a channel strategy, I’m looking at everything. We’re trying to reach everyone. Everyone can write a song with a story. Click To Tweet

If someone asked me ‘What do you think about BeReal?’, I’d consider it and see how it could work. I don’t want to cancel anything out because I could miss a surge of customers.@raisedbystyle

We’re willing to test ideas. Sometimes marketing creatives are tied to one idea, but we’re collaborative in saying that ‘Maybe this new approach will work’.@raisedbystyle


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