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Seize the Future with These Non-Obvious 2018 Trends

Authors: Jess Rohit Bhargava
Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

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Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Rohit Bhargava, Found and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.

Seize the Future with These Non-Obvious 2018 TrendsKeep It Fresh

Trends are like organic veggies. They can be really beneficial to your marketing recipe, but you want to jump on them while they’re fresh. Once they’ve been out for a while they won’t be as good, or worse, they’ll ruin your entire meal.
The trouble is, it can be hard to stay ahead when it comes to the latest trends. By the time one becomes easy to spot it’s already going stale. It takes a lot of attention and a good helping of intuition to be able to spot what’s coming, and 2018 trends are no different.
The good news is, with some diligence and the help of resources like Rohit Bhargava’s annual release of Non-Obvious, you can learn to spot the less apparent trends and steer your business into the right lane in 2018.

In This Episode

  • How “backstory telling” is a new take on traditional storytelling for brands
  • How associating with a particular cause or political view has become a marketing tool for many companies
  • Why some traditionally automated companies are beginning to offer “human mode” as a premium feature
  • How trends can sometimes create an opposition or “anti-trend”
  • Why personalized ads can lead to over-targeting
  • How a younger generation has led to the anti-nostalgic trend of disappearing content
  • How people are adapting to the mass amount of content available

Quotes From This Episode

“Tell the story in a way that makes it meaningful for why you do what you do and why people should believe you.” — @rohitbhargava
“It's not enough to just take a stand if it has nothing to do with what you do.” Click To Tweet

There is a currency and value that we attach to people, because when we have people there, it’s a different sort of experience.” — @rohitbhargava

Nostalgia was not created for young people.” — @rohitbhargava

If we can become idea collectors…and we keep them until we need them, then we would be smarter.” — @rohitbhargava

If my whole identity was about outrage, I would have to be outraged. Otherwise, I’m not consistent with myself.” — @rohitbhargava


See you next week!

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