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About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
iTunes Reviews:
It wasn't enough that Jay Baer wrote a book, has an amazing blog and does amazing work -- he now had to add podcasting to his arsenal. Break a leg!
@NathanRKingI started following Jay on Twitter about a year ago and have really appreciated the great content he has put out. This podcast goes above and beyond though, and really gets to the meat of what is going on in the social and digital media space. Keep up the good work @jaybaer!
@phaskellThis show is so good that I can't stop listening to it. Learn how to use social media and ecommerce to grow your business.
@jacpol74Thank you so much for providing this not only interesting show, but also fun!
@BrieGF
Rohit Bhargava, Found and Chief Trend Curator at Non-Obvious Company, joins the Social Pros Podcast to discuss some of the trends of the past year that you may not have noticed.
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Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Keep It Fresh
Keep It FreshTrends are like organic veggies. They can be really beneficial to your marketing recipe, but you want to jump on them while they’re fresh. Once they’ve been out for a while they won’t be as good, or worse, they’ll ruin your entire meal.
The trouble is, it can be hard to stay ahead when it comes to the latest trends. By the time one becomes easy to spot it’s already going stale. It takes a lot of attention and a good helping of intuition to be able to spot what’s coming, and 2018 trends are no different.
The good news is, with some diligence and the help of resources like Rohit Bhargava’s annual release of Non-Obvious, you can learn to spot the less apparent trends and steer your business into the right lane in 2018.
In This Episode
- How “backstory telling” is a new take on traditional storytelling for brands
- How associating with a particular cause or political view has become a marketing tool for many companies
- Why some traditionally automated companies are beginning to offer “human mode” as a premium feature
- How trends can sometimes create an opposition or “anti-trend”
- Why personalized ads can lead to over-targeting
- How a younger generation has led to the anti-nostalgic trend of disappearing content
- How people are adapting to the mass amount of content available
Quotes From This Episode
“Tell the story in a way that makes it meaningful for why you do what you do and why people should believe you.” — @rohitbhargava
“It's not enough to just take a stand if it has nothing to do with what you do.” Click To Tweet
“There is a currency and value that we attach to people, because when we have people there, it’s a different sort of experience.” — @rohitbhargava
“Nostalgia was not created for young people.” — @rohitbhargava
“If we can become idea collectors…and we keep them until we need them, then we would be smarter.” — @rohitbhargava
“If my whole identity was about outrage, I would have to be outraged. Otherwise, I’m not consistent with myself.” — @rohitbhargava
Resources
- Rohit’s Website and Twitter.
- Non-Obvious 2018
- Win Bigly by Scott Adams
See you next week!
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