Social Media Lessons From America’s Biggest Hospitals

Social Media Lessons From America's Biggest Hospitals

Jay Baer and Adam Brown go solo in this episode of the Social Pros Podcast to discuss common trends across social media marketing from the top U.S. hospitals.

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Full Episode Details

Beyond the Newsfeed: The Best Healthcare Social Media for 2020

Social Media Lessons From America's Biggest Hospitals

What can America’s biggest hospitals teach us about social media? According to Convince & Convert’s brand-new report, “Beyond the Newsfeed: The Best Healthcare Social Media for 2020,” hospitals across the U.S. are leveraging social to increase patient loyalty and attract more patients than ever.

However, getting social “right” in the healthcare industry is innately difficult. You’ve got a lot of regulatory considerations to keep in mind from patient privacy to hospital policies and so on. In many cases, you’ve got to wrestle all of this along with a wealth of different topics across the entire spectrum of health and wellness.

In this special episode, we take a closer look at the findings from the “Beyond the Newsfeed: The Best Healthcare Social Media for 2020” report. And, we reveal how hospitals use social media and how they’ve matured their own social strategies in ways that no one could have predicted.

In This Episode:

  • 04:40 – How hospitals are changing the way they interact with patients on social
  • 07:37 – Social media strategies and tactics that are working for hospitals
  • 12:04 – How hospitals are using Facebook Live to engage with their audience and what other brands and industries can learn from it
  • 14:43 – How the healthcare industry use paid social, boosted posts and targeted ads
  • 19:31 – Best practices when it comes to sharing video content on social
  • 22:50 – Why more hospitals are embracing technology and social media
  • 30:41 – What healthcare administrators can learn about the country’s top three performing hospitals on social

Quotes From This Episode:

“The data will tell you what you need to know. You just need to listen to the data, and then modify your strategy accordingly.” – @jaybaer 

If you have a social media strategy that was created more than 12 months ago, you don't have a strategy. You might have a document that says strategy on it, but it's no longer a valid strategy. Click To Tweet

“Instagram carousels receive double the engagement of single photos” – @jaybaer


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