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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
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To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
Have you heard of Notion? You’ve probably already been asked that question…and there’s a good chance that it’s already your “second brain.” Like all great products, it’s the community and the users who make it, so we sat down with Notion’s Head of Influencer Marketing, Lexie Barnhorn, to hear all about it.
Build for Your Users, Not Yourself
Deemed by many users as their “second brain,” Notion is the go-to place for people to jot down thoughts, ideas, collaborate on business ideas, and create templates for organizing your entire life. If you’ve not already tried it out, this episode with Notion’s Head of Influencer Marketing, Lexie Barnhorn, may just convince you…
Lexie gives us a window into why everyone’s talking about Notion. It doesn’t matter whether you’re following productivity influencers or your favorite D&D DM, the beauty of Notion is you can make it whatever you want. Influencers are at the heart of Notion’s growth and popularity because as Lexie says, they can talk about use cases in their own relatable brand voices.
We hear about Notion’s approach to evergreen influencer content, why trying too hard on TikTok is the wrong approach, how to make your social content more relatable, plus much more!
In This Episode:
- 1:47 – An introduction to Notion
- 3:09 – Lexie gives an overview of Notion’s influencer marketing strategy
- 6:01 – How Notion utilizes unconventional use cases
- 8:33 – Lexie’s strategy for reaching new communities
- 10:43 – How Notion balances marketing use cases with product marketing
- 15:06 – Lexie explains how she acts as an influencer for Notion
- 18:48 – How Notion maintains brand continuity across platforms
- 22:14 – The universal truths Lexie has learned while working at Notion
- 25:40 – How Notion speaks with its community about future developments
- 27:15 – Notion’s approach to influencer sourcing
- 32:01 – The final two questions
Quotes From This Episode:
We're all humans and taking in this content on the other side are humans just as much as you are, so don't feel you have to always be polished. Click To Tweet
“If you look at influencers as actors and give them a script, hire an actor because it will be a lot cheaper than partnering with influencers.” @lexxbarn
“We use influencers to bring their own brand voice to what we’re putting out there. A brand can tell you its messaging as much as they want to, but until you hear it from someone who you trust and find credible, it’s like the light bulb moment.” @lexxbarn
Resources:
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