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Survival of Fittest: Why Darwinism in Storytelling Matters

Show Business
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About The Business of Story Podcast:

Welcome to the Business of Story podcast, where the world’s best storytellers from business, Hollywood, and beyond teach you how to use stories to communicate and connect with your customers. While technology has given us all global reach with our messages, it’s still the ancient bewitchery of storytelling that connects us with one another. You will learn from some of the brightest content creators, advertising creatives, authors, professors, makers, marketers, and brand raconteurs in the business. Within every show you will learn at least one actionable tip that will make your stories more engaging, and help you advance your personal or professional quest further, faster.

Apple Podcast Reviews:

A lot of great information about story telling. It is hard to pick one episode, they are all good!


I recently came across Park Howell's excellent podcast. I love how he weaves in his personal stories with the interviews of his guests. If you are involved with sales or marketing for your business definitely check out this show.


Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the number one emotion needed to make your story go viral, and the evolution of social media storytelling.

simplicity is what are needWho Will Survive?

In this highly competitive time in marketing and the world, staying afloat can feel incredibly overwhelming. Luckily, there are some simple elements of storytelling that can help you get your message heard and stand out in the crowded space.
Jayde Lovell is a story expert that has worked in advertising for her entire career. She believes in keeping things simple, the importance of understanding core story structure, and that it is entirely possible to stand out and succeed.
Jayde talks about her switch from corporate marketing to focusing on scientific storytelling, the basics of story structure, how Darwinism applies to social media, and how emotions can trigger a post to go viral.  

In This Episode

  • Why understanding the structure of story is essential to successfully delivering your message
  • How natural selection applies to social media and the digital age
  • How to use more concise formats, like Twitter, effectively to simplify your story
  • Why anger is the top emotion to cause virality in posts


Quotes From This Episode

“Social media has evolved over time so that now it prioritizes posts and platforms that actually tell stories.”@JaydeLovell
“Story structure is very simple. It’s: And, But, Therefore!” @JaydeLovell
“Scientists are classically untrained in how to communicate.”  —@JaydeLovell
“Until you can nail the structure what you’re doing is communication, but not storytelling.” @JaydeLovell

“We all know that things evolve or as Darwin will put it, species change with time. But we see technology changing with time as well. I remember having the old Apple II with the floppy disks and now I have way more computing power in just my iPhone. But communication and culture evolves over time as well. Charles Darwin was the first one to figure out evolution of species, but when we look at evolution of culture and communication, we see that there’s this thing called selective pressure. For social media, it turns out that the biggest pressure is narrative. So, not just posts, but also platforms. ” —@JaydeLovell

“The structure of storytelling has been around for at least four thousand years. We tell stories every single day.”  —@JaydeLovell
“You need to know the structures first before you can be an effective communicator.” @JaydeLovell
“Anger is the number one emotion that seeds virality.” —@JaydeLovell


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