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The Formula for Successful Live Video with Stephanie Garcia

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Stephanie Garcia, Director of Communications at Agorapulse, joins us on this episode of Social Pros to share her tips for succeeding with live video. Whether you’re a beginner or a seasoned pro, Stephanie’s advice will help you take your live video game to the next level.

How Social Pros Can Leverage Live Video 

TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.  

So, how can social pros thrive on ‘live’? 

Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between. 

She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera. 

Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live. 

In This Episode:

  • 0:00 – Introduction  
  • 4:15 – How are brands using live video today? 
  • 6:27 – A quick dive into Agorapulse 
  • 7:28 – Convincing the C-suite to use live video 
  • 10:33 – The broad spectrum of live video for business 
  • 13:35 – How TikTok has changed live video 
  • 16:54 – How do you prepare for live? 
  • 19:47 – Ways agencies can approach clients about live video 
  • 25:56 – What to expect from Stephanie’s workshops 
  • 32:50 – Repurposing and repackaging live video content 
  • 39:30 – Stephanie’s final two 
  • 42:27 – Outro  

Quotes From This Episode:

My strategy for confidence may look different to yours. Ask yourself: “When was the last time I felt confident?” Whatever it is, that’s your strategy. Click To Tweet
Communication is like water – there’s not a single day you’re not going to use it.” @heystephanie
Social selling on video can look like doing a case study with one of your customers.” @heystephanie



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