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Why Brands Need to Think Like a Creator

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Social media is bursting full of all sorts of creator content. But what lessons can social media marketers take from influencers? We ask Eric Gray, founder of Maverick Content Studio, on Social Pros.

Start Believing in Engagement and Connection First 

When you believe in the power of engagement and connection, there are tremendous opportunities for success on social. 

That’s why Maverick Content Studio founder Eric Gray says it’s time marketers learn valuable lessons from creators and start making simpler, more compelling content. 

Creator-style content is not only easy to make, but unlike some content that brings in big numbers chased by CEOs, it fosters a deeper audience connection. Eric shares how entrepreneurs are creating simple yet effective videos, and tells us why social pros should fight their fears and showcase their personalities.  

And here’s some more good news… you can start today! Eric says action beats perfection. If you have a phone and a ring light, you’re good to go! 

In This Episode:

  • 2:33 – What Eric has been doing since leaving Universal Parks & Resorts 
  • 4:12 – Eric’s take on current events in social 
  • 8:16 – Why social first is a good marketing tactic 
  • 15:33 – Creating compelling content has never been easier 
  • 16:34 – Should you test ideas with influencers? 
  • 18:33 – The best practices brands should leverage from creators 
  • 22:02 – Why action beats perfection on social 
  • 26:12 – Eric’s impact on social at Universal Parks & Resorts 
  • 29:50 – Discussing Radical Content 
  • 32:14 – Eric’s Final Two 

Quotes From This Episode:

The ability to create compelling content has never been easier. Click To Tweet
Influencers can do things with your brand that you’ll never come up with. You can learn from them.” @theericgray
We’d like to think that we’re coming at traditional ways of creating content and thinking about marketing and trying to break those up.” @theericgray


Eric’s previous appearance:

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