How to Track Social Media Better With Bitly and Link Management

Hosted By

Convince & Convert

About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Mark Josephson, CEO at Bitly, joins the Social Pros Podcast to discuss link management and how it can drastically improve your business’ bottom line.

Use Your Links Wisely

Whether in a movie or a tv show, or maybe even as the setup for a joke, you’ve probably become familiar with the archetypal conflict of the artist vs. the CEO.
It’s an ageless cliche that pits the creative mind against the business mind, the aesthetic against the practical. There seems to be an impression that these things are elemental opposites and it would take a wizard to magically bring the two together.
This is where Bitly CEO Mark Josephson steps in and drops some serious knowledge. With Bitly not only is there a beautiful way to transform ugly, cumbersome links into attractively branded statements, but there is a myriad of benefits that your business can gain from utilizing them.
According to Mark, business is about increasing the bottom line, and the most efficient way to do that is to learn your customer. Through Bitly he has created a way to personalize and streamline the customer experience, saving you time and money, all while strengthening your brand.

In This Episode

How Bitly’s approach to marketing helped them grow from a simple idea to a global enterprise
The importance of creating a unique and streamlined customer experience
How shorter links strengthen branding while saving time and money

Quotes From This Episode

“We’ve got a product that really works and works a lot. It does exactly what it says it’s going to do.” – @markjosephson

“One of the most important things that’s happening right now is the shift from companies being the most important in the equation to the individual being the most important.” – @markjosephson

“The average phone is tapped 2,600 times a day. So what we do is we turn those taps into a powerful tool for our customers.” – @markjosephson
“Whether you’re two people or 200,000 people, you’ve gotta reach your customers where they’re clicking, tapping, swiping, or scrolling.” – @markjosephson
“It's never been a better or worse time to be a marketer because the opportunities are so endless, the creativity is so open.” Click To Tweet
“If Bitly went down, the whole world would know, and we think about that every single day.” – @markjosephson