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We Trust Chris Penn’s Insights on Why Private Social Is a Must-Do

Posted Under: Social Pros Podcast
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Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert

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This is absolutely an awesome listen for anyone in communications or social media!!


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How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing.

The Single Most Useful Thing Social Media Marketers Can Do

There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes!

Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance.

Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics.

Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now.

In This Episode:

  • 3:43 – Introducing Chris Penn
  • 8:40 – Do you have the recipe?
  • 9:59 – Understanding data – where do people go wrong?
  • 12:05 – Why to go into data with understanding
  • 13:41 – Lessons to learn from available data
  • 17:12 – The importance of listening
  • 19:40 – Running a Slack channel and progression of private social
  • 25:28 – Psychological safety
  • 26:52 – Topical interest over personal connection
  • 30:37 – How should social pros consider measurement?
  • 35:27 – Centralized analytics team vs knowledge across the team
  • 37:38 – Chris leaves advice for social pros

Quotes From This Episode:

“I think marketers underestimate the need for people to feel a sense of psychological safety.” Share on X

“Figure out, as a social media professional, how to communicate that emotional aftertaste in your work.” @cspenn

“TikTok became so enormously popular because its principle is topical interest…not personal connection.” @cspenn


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