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About Social Pros Podcast:
Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.
Our purpose? Making sure that we speak to real people doing real work in social media.
Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs. With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.
Follow Social Pros on LinkedIn.
To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at leanna@convinceandconvert.com.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlon
How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing.
The Single Most Useful Thing Social Media Marketers Can Do
There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes!
Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance.
Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics.
Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now.
In This Episode:
- 3:43 – Introducing Chris Penn
- 8:40 – Do you have the recipe?
- 9:59 – Understanding data – where do people go wrong?
- 12:05 – Why to go into data with understanding
- 13:41 – Lessons to learn from available data
- 17:12 – The importance of listening
- 19:40 – Running a Slack channel and progression of private social
- 25:28 – Psychological safety
- 26:52 – Topical interest over personal connection
- 30:37 – How should social pros consider measurement?
- 35:27 – Centralized analytics team vs knowledge across the team
- 37:38 – Chris leaves advice for social pros
Quotes From This Episode:
“I think marketers underestimate the need for people to feel a sense of psychological safety.” Click To Tweet
“Figure out, as a social media professional, how to communicate that emotional aftertaste in your work.” @cspenn
“TikTok became so enormously popular because its principle is topical interest…not personal connection.” @cspenn
Resources:
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