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What a Top Social Media Voice on LinkedIn Thinks About B2B

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Cut through the noise on LinkedIn with expert advice from Social Media Strategist and Brand Marketer, Jacqueline Joyner, as she joins this episode of Social Pros.

Why Attention Doesn’t Equal Intention on Social  

When it comes to creating and consuming B2B content, LinkedIn is the place to be. But with content saturation placing obstacles in your way, how can you create the content that gets your message heard? 

Joining Social Pros to share her expert insights, predictions and expertise is Jacqueline Joyner. She explains why there’s no secret sauce for social and why she champions experimentation, gut feeling and demonstrating value. 

Don’t get her wrong though – there are some best practices she swears by! Jacqueline explains why leveraging data is essential to running a successful social media strategy. 

In This Episode:

  • 1:44 – Discussing Jacqueline’s career 
  • 5:33 – Why evolution is vital for sustained success on social 
  • 6:20 – What to bear in mind when approaching social 
  • 8:30 – Can gut feeling and snap decisions create great content? 
  • 10:39 – Why you should let content live and breathe 
  • 11:00 – Balancing data with creativity 
  • 13:52 – Persistence or consistency? 
  • 15:29 – Where to start with LinkedIn content 
  • 18:13 – How Jacqueline built toward success 
  • 22:09 – Where should paid social fit into your strategy? 
  • 27:44 – The power of copy 
  • 33:13 – The final two 

Quotes From This Episode:

We try to find that sweet spot between what we do and what our audience want. Click To Tweet
Follow the audience, follow your interests and follow the industry and I think you’ll keep yourself current.” @jacquelinejoyn
Raise your hand and create your own opportunities.” @jacquelinejoyn


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