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What Dik Dik’s Taught the San Diego Zoo

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

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Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

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Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more.

How San Diego Zoo Build on Humanity’s Emotional Tie to Animals   

Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity’s love for animals and garner meaningful results in the process? 

On this episode of Social Pros, Taylor explores why wildlife conservation sits at the very heart of their content strategy and tells us the importance of storytelling on social. 

Plus, she shares the story of how she posted a certain viral ‘dik dik pic’ and why great content can be cheeky as long as it’s relevant to your cause. 

In This Episode:

  • 2:14 – Taylor explains what the San Diego Zoo is and stands for
  • 2:40 – The difference between San Diego Zoo and the Safari Park  
  • 5:46 – How they drive awareness through social  
  • 8:31 – How Taylor and her team stay inspired 
  • 11:18 – The story behind that Dik Dik post
  • 14:14 – Social pros love hate relationship with content creation 
  • 15:49 – Their reptiles vs mammals performance metrics
  • 20:16 – How they use Twitch and why it works
  • 26:46 – How Taylor’s career has evolved and what’s next for her
  • 33:19 – How you can connect with Taylor

Quotes From This Episode:

Is social media marketing different to marketing at this point? Click To Tweet
This is such a dynamic category to work in because it’s ever-changing and animals inherently have so much emotion tied to them.Taylor Moore
We really want to tell more stories of how care specialists are using their creativity to create these incredible experiences based on next-level care and love.Taylor Moore


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