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Which People Skills Are Most Important in Social Media?

Authors: Jay Baer Dave Kerpen
Posted Under: Social Pros Podcast
Hosted By
Jay Baer

Daniel Lemin

Convince & Convert
Jay Baer

Hannah Tooker

Jay Baer

Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Dave Kerpen, CEO of Likeable Local, joins the Social Pros Podcast to discuss his new book “The Art of People” and how proper listening can make you a better person, partner, and social pro.

Dave Kerpen - InstagramYou Can’t Fake Authenticity

While technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity of its audience.
Dave has authored several best-selling books on the art of social. This body of work has now culminated in a book that addresses the very foundation of social, both online and off: people. Human beings manage social and human beings receive social. Yet somehow that human element can be forgotten amongst the plans, posts, and KPIs. Dave is here to bring us back to basics and get your social off the screen and into the heart of your customers.

In This Episode

  • How being interested (as opposed to interesting) leads to a more memorable and authentic customer experience
  • Why being happy doesn’t mean being right
  • How studying people skills leads to learning a new art
  • Why a single page business plan means more engaged and effective employee advocacy
  • How two simple questions lead to a deeper relationship within minutes


Quotes From This Episode

“Really get to know your audience and be super interested in who they are as individuals. They are going to be interested in you because of the fact that you’re interested in them.” —@DaveKerpen
“You’ve got to meet unhappy customers where they are and put yourself in their shoes.” —@DaveKerpen
“There is an art and a science to both social media and people skills.” —@DaveKerpen
“If you don’t have a business plan that you can put on one sheet of paper, then there’s a problem.” —@DaveKerpen
“If you can give people the right awesomeness, you’re going to change their lives and help your bottom line.” —@DaveKerpen


See you next week!

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