Which People Skills Are Most Important in Social Media?

Dave Kerpen, CEO of Likeable Local, joins the Social Pros Podcast to discuss his new book “The Art of People” and how proper listening can make you a better person, partner, and social pro.

In This Episode:

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Full Episode Details

Dave Kerpen - InstagramYou Can’t Fake Authenticity

While technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity of its audience.

Dave has authored several best-selling books on the art of social. This body of work has now culminated in a book that addresses the very foundation of social, both online and off: people. Human beings manage social and human beings receive social. Yet somehow that human element can be forgotten amongst the plans, posts, and KPIs. Dave is here to bring us back to basics and get your social off the screen and into the heart of your customers.

In This Episode

  • How being interested (as opposed to interesting) leads to a more memorable and authentic customer experience
  • Why being happy doesn’t mean being right
  • How studying people skills leads to learning a new art
  • Why a single page business plan means more engaged and effective employee advocacy
  • How two simple questions lead to a deeper relationship within minutes


Quotes From This Episode

“Really get to know your audience and be super interested in who they are as individuals. They are going to be interested in you because of the fact that you’re interested in them.” —@DaveKerpen

“You’ve got to meet unhappy customers where they are and put yourself in their shoes.” —@DaveKerpen

“There is an art and a science to both social media and people skills.” —@DaveKerpen

“If you don’t have a business plan that you can put on one sheet of paper, then there’s a problem.” —@DaveKerpen

“If you can give people the right awesomeness, you’re going to change their lives and help your bottom line.” —@DaveKerpen



See you next week!

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