About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!@Arlie K
This is absolutely an awesome listen for anyone in communications or social media!!@Will31C
This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!@Simonstone95
Love the podcast - informative, in depth and spot on for any business size.@MissTriathlon
Melonie Dodaro, author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resumé and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales.
Not Your Social’s Resume!
If you work in social media, you know there is one constant: Nothing is constant. In its relatively short existence, the world of social has undergone ceaseless evolution, shaking off trends as quickly as they’re set while continuing to grow in its global ubiquity.
This can certainly bring despair to those who would seek comfort in their day-to-day marketing, but to the eager and astute, there is much to look forward to. One door opens as another closes—you just have to stay on your toes! We currently see this playing out on Facebook, and many businesses are left wondering how to pick up the pieces of what they’ve built on social.
According to Melonie Dodaro of Top Dog Social Media, the place to redirect your efforts may actually be a bit of a surprise: LinkedIn. While many view LinkedIn as an online resumé, it has, in fact, positioned itself as a powerful tool for gaining leads and sales. By refocusing your efforts on LinkedIn, using it to attract new leads and foster genuine relationships, you can ride out the present social wave (rather than getting caught underneath).
In This Episode
- How LinkedIn has changed, and where it may be heading.
- Why video is currently so successful on LinkedIn.
- How to consider a global audience when deciding what time to post.
- How to reach out to new prospects through LinkedIn.
- Why you should move the conversation offline.
- How to maintain connections through LinkedIn.
- How to use LinkedIn to repurpose content.
Quotes From This Episode
“People go to LinkedIn to learn.” — @MelonieDodaro
Post something significant that's going to garner attention versus just posting. Click To Tweet
“We live in our bubbles, but we have a global audience that we forget about.” — @MelonieDodaro
If you're using LinkedIn as a business building tool, talk less about yourself and more about who you serve. Click To Tweet
- The Complete Guide to Social Media for B2B from Salesforce
- LinkedIn Unlocked
- Top Dog Social Media
See you next week!