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Why Pinterest Is The Secret Powerhouse Of Social Media

Authors: 10XMarketing Alisa Meredith
Posted Under: Social Pros Podcast
Content Marketing Awards - 2022 Winner Badge - Best Podcast
Hosted By

Daniel Lemin

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 500+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Thank you to our sponsor ICUC Social.

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To inquire about becoming a guest, please email our Executive Producer, Leanna Pham, at

Content Marketing Award 2022 Winner

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


Alisa Meredith, Pinterest Product Specialist & Marketing Manager at Tailwind, joins the Social Pros Podcast to talk about how brands can use Pinterest to reach new audiences, drive traffic, and scale their businesses.

Accelerate Your Business on PinterestIf you use tailwinf create... you get 373% more saves or re-pins on that pin.

Have you thought about using Pinterest for business? If not, it’s time to step up and supercharge your presence on Pinterest.
459 million people use Pinterest each month, that’s a huge audience and Pinterest’s growth isn’t slowing down any time soon. Alisa Meredith, Pinterest Product Specialist & Marketing Manager, at Tailwind, states that 97% of Pinterest searches are unbranded. This means that 97% of referring traffic from Pinterest is new traffic, which is a massive opportunity for brands to reach new people, increase traffic and drive conversions.
Pinterest is a powerful platform for reaching traditional demographics and new audiences as the platform continues to grow. Alisa is a Pinterest expert. In this episode, she reveals how social media practitioners can leverage the platform to create and share incredible pins that speak to their audience.

In This Episode:

  • 05:06 – How Alisa would describe Pinterest to beginners
  • 06:20 – Why it’s so important to get your pin on as many boards as possible
  • 07:18 – Whether success on Pinterest is based on what industry you’re in
  • 08:53 – How Pinterest can drive a new audience to your business
  • 11:01 – Why Pinterest lacks data insights and analytics
  • 13:52 – How the demographics of the average Pinterest user is changing
  • 16:40 – What Tailwind Create is and how it works
  • 18:59 – How to find the sweet spot when it comes to uploading new pins
  • 22:00 – How brands can use Pinterest Paid Ads
  • 23:48 – What works and what doesn’t work on Pinterest
  • 28:20 – How B2B brands are leveraging Pinterest
  • 30:03 – Key mistakes to avoid when using Pinterest for business
  • 34:18 – The importance of production value
  • 37:43 – Whether brands really need a content philosophy that includes everything (images, videos, stories, etc.)

Quotes From This Episode:

There are things that Pinterest can enable us to do that is hard to find anywhere else Click To Tweet
“The average time to create a pin is 15 mins… but the average member takes 1.8 mins to create a pin with Tailwind Create.” – @alisammeredith


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