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Why Pinterest Is The Secret Powerhouse Of Social Media

Authors: 10XMarketing Alisa Meredith
Posted Under: Social Pros Podcast
Social Pros Podcast logo
Hosted By
10XMarketing

Anna Hrach

Convince & Convert
10XMarketing

Daniel Lemin

Convince & Convert
10XMarketing

Erika Lovegreen

ICUC Social
About Social Pros Podcast:

Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.

Thank you to our sponsor ICUC Social.


Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!

@Will31C

This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!

@Simonstone95

Love the podcast - informative, in depth and spot on for any business size.

@MissTriathlon

Accelerate Your Business on PinterestIf you use tailwinf create... you get 373% more saves or re-pins on that pin.

Have you thought about using Pinterest for business? If not, it’s time to step up and supercharge your presence on Pinterest.
459 million people use Pinterest each month, that’s a huge audience and Pinterest’s growth isn’t slowing down any time soon. Alisa Meredith, Pinterest Product Specialist & Marketing Manager, at Tailwind, states that 97% of Pinterest searches are unbranded. This means that 97% of referring traffic from Pinterest is new traffic, which is a massive opportunity for brands to reach new people, increase traffic and drive conversions.
Pinterest is a powerful platform for reaching traditional demographics and new audiences as the platform continues to grow. Alisa is a Pinterest expert. In this episode, she reveals how social media practitioners can leverage the platform to create and share incredible pins that speak to their audience.

In This Episode:

  • 05:06 – How Alisa would describe Pinterest to beginners
  • 06:20 – Why it’s so important to get your pin on as many boards as possible
  • 07:18 – Whether success on Pinterest is based on what industry you’re in
  • 08:53 – How Pinterest can drive a new audience to your business
  • 11:01 – Why Pinterest lacks data insights and analytics
  • 13:52 – How the demographics of the average Pinterest user is changing
  • 16:40 – What Tailwind Create is and how it works
  • 18:59 – How to find the sweet spot when it comes to uploading new pins
  • 22:00 – How brands can use Pinterest Paid Ads
  • 23:48 – What works and what doesn’t work on Pinterest
  • 28:20 – How B2B brands are leveraging Pinterest
  • 30:03 – Key mistakes to avoid when using Pinterest for business
  • 34:18 – The importance of production value
  • 37:43 – Whether brands really need a content philosophy that includes everything (images, videos, stories, etc.)

Quotes From This Episode:

There are things that Pinterest can enable us to do that is hard to find anywhere else Click To Tweet
“The average time to create a pin is 15 mins… but the average member takes 1.8 mins to create a pin with Tailwind Create.” – @alisammeredith

Resources:

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