Hosted By
About Social Pros Podcast:
Social Pros is one of the most popular marketing podcasts in the world, and was recently named the best podcast at the Content Marketing Awards. Listen for real insight on the real people doing real work in social media. You get the inside stories and behind-the-scenes secrets about how companies like Ford, Dell, IBM, ESPN, and dozens more staff, operate, and measure their social media programs.
Thank you to our sponsor ICUC Social.
Apple Podcast Reviews:
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
@Arlie KThis is absolutely an awesome listen for anyone in communications or social media!!
@Will31CThis podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!
@Simonstone95Love the podcast - informative, in depth and spot on for any business size.
@MissTriathlonAccelerate Your Business on Pinterest
Have you thought about using Pinterest for business? If not, it’s time to step up and supercharge your presence on Pinterest.
459 million people use Pinterest each month, that’s a huge audience and Pinterest’s growth isn’t slowing down any time soon. Alisa Meredith, Pinterest Product Specialist & Marketing Manager, at Tailwind, states that 97% of Pinterest searches are unbranded. This means that 97% of referring traffic from Pinterest is new traffic, which is a massive opportunity for brands to reach new people, increase traffic and drive conversions.
Pinterest is a powerful platform for reaching traditional demographics and new audiences as the platform continues to grow. Alisa is a Pinterest expert. In this episode, she reveals how social media practitioners can leverage the platform to create and share incredible pins that speak to their audience.
In This Episode:
- 05:06 – How Alisa would describe Pinterest to beginners
- 06:20 – Why it’s so important to get your pin on as many boards as possible
- 07:18 – Whether success on Pinterest is based on what industry you’re in
- 08:53 – How Pinterest can drive a new audience to your business
- 11:01 – Why Pinterest lacks data insights and analytics
- 13:52 – How the demographics of the average Pinterest user is changing
- 16:40 – What Tailwind Create is and how it works
- 18:59 – How to find the sweet spot when it comes to uploading new pins
- 22:00 – How brands can use Pinterest Paid Ads
- 23:48 – What works and what doesn’t work on Pinterest
- 28:20 – How B2B brands are leveraging Pinterest
- 30:03 – Key mistakes to avoid when using Pinterest for business
- 34:18 – The importance of production value
- 37:43 – Whether brands really need a content philosophy that includes everything (images, videos, stories, etc.)
Quotes From This Episode:
There are things that Pinterest can enable us to do that is hard to find anywhere else Click To Tweet
“The average time to create a pin is 15 mins… but the average member takes 1.8 mins to create a pin with Tailwind Create.” – @alisammeredith
Resources:
- Get the new State of Marketing report for free from Salesforce
- Find out more about the community at SocialMedia.org with a special form for Social Pros listeners
- Download Upfluence’s Brand Influence Ranking Report
- Find out if your website is ADA & WCAG compliant with help from accessiBe
- Learn more about Tailwind
- Check out Alisa Meredith’s website
Want more great content like this?
A twice-monthly dose of the trends and insights you need to keep you ON top, from each of our team members at Convince & Convert. In each email, our team will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see!
