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Why Sacrifice Makes Social Better

Posted Under: Social Pros Podcast
Hosted By

Daniel Lemin

Convince & Convert

Hannah Tooker


Leanna Pham

Convince & Convert
About Social Pros Podcast:

Social Pros is one of the longest-running marketing podcasts in existence (10 YEARS and counting), and was recently recognized as the #1 Audio/Podcast Series by the Content Marketing Awards.

Our purpose? Making sure that we speak to real people doing real work in social media.

Listeners get inside stories and behind-the-scenes secrets about how teams at companies like Google, Reddit, Glossier, Zillow, Lyft, Marvel, and dozens more, staff, operate, and measure their social media programs.  With 600+ episodes, the Social Pros Podcast brings the humanity of social media to the forefront, while providing incredibly useful marketing strategies that listeners can immediately implement.

Follow Social Pros on LinkedIn.

To inquire about becoming a guest or show sponsor, please email our Executive Producer, Leanna Pham, at

Apple Podcast Reviews:

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

@Arlie K

This is absolutely an awesome listen for anyone in communications or social media!!


This podcast has become one of my staple weekly podcasts for learning about marketing! Love the conversations that they have and it's always enjoyable and educational!


Love the podcast - informative, in depth and spot on for any business size.


If you feel like your social strategy has plateaued, Michael Corcoran, Ex Head of Social at RyanAir and Managing Partner of Frankly, is here with top tips and ideas to refresh your approach on this episode of Social Pros.

Avoid the ‘Sea of Sameness’ on Social   

Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices. 

In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of sameness” by re-evaluating their priorities on social. He shares how he helped transform Ryanair’s content marketing strategy as their former Head of Social and gives us three foundations for a successful strategy. 

Michael believes social media is “the biggest pyramid scheme since Tupperware” and in this episode, he tells us why!

In This Episode:

  • 2:07 – Michael’s time at Ryanair 
  • 6:10 – What impacted Michael’s marketing at Ryanair 
  • 12:18 – Why social platforms should provide entertainment 
  • 15:24 – The benefits of lo-fi and creator content  
  • 16:45 – Why social media has become a pyramid scheme 
  • 26:51 – Michael’s advice for how to break onto social 
  • 35:54 – Why social pros need to challenge themselves and their peers 
  • 36:14 – Why social shouldn’t be about quick wins 
  • 37:04 – Social will continue to evolve 
  • 49:03 – Michael’s last two questions 

Quotes From This Episode:

What most brands are getting wrong is blending into the sea of sameness with vanilla corporate content. Click To Tweet
Social media is full of tactics and it lacks strategy.” @lemachine
Good social is born from really good ideas and really good storytelling.” @lemachine


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