Announcing a New Podcast for Content Marketers
More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. […]
Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014
We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. It’s amazing how neatly these correlate to the big digital marketing trends of the past year. The 14 most popular posts neatly encapsulate what businesses need to do to improve their digital marketing, in 2015 and beyond. Enjoy!
Are Social Media Jobs About to Disappear
Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.
Should Social Media Be Taught in High School
Teens are using social media almost universally, and aren’t as careful as they should be about their data and identities. Should social media be a mandatory class in U.S. high schools?
Don’t Forget the Big Picture in Social Media Strategy
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as […]
Can Your Brand Benefit from Digital Detox?
We could all use some digital detox. Hear how some brands are staying active while offering consumers a respite from ad overload.
How Facebook Ruined Christmas
It’s hard to tell the C-Suite that the Facebook game has totally changed. But take solace in the fact that many corporate marketers are singing the same carol.
Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings
For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” While the goal is to help its customers get exactly what they want, the […]
How to Improve Your Content Promotion in 10 Words (or Less)
Improve your content promotion with just 10 meaningful words, and learn four quick fixes for giving your content marketing pitch a competitive edge.
A Better Guide to Promoting Your Content with Social Media
Often, we share our posts once or twice, and then never again. Try another approach to keep your content engaging while getting more traffic and more life out of every post.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Brands often feel the need to choose between growing blogger relationships in-house and doing it all through blogger networks. Not so! Here’s how to blend both for even better relationships.
25 Questions I Ask About B2B Content Marketing
25 of the questions Jay Baer has been asking to B2B companies about content marketing. Maybe some of these will make you think about your content marketing program.
How to Put the Customer First With Human Marketing
The best stories are often deeply personal. This sentiment is exemplified in KLM’s new “Cover Greetings” video. Filmed at Amsterdam’s Schiphol Airport, the video showcases how KLM surprised passengers with something special and unexpected – handwritten messages from loved ones. While it’s such a simple concept, the video is both powerful and moving. It brings […]
Why Last Week’s FTC Twitter Violation is a Total #GameChanger
If you haven’t been including a disclosure when you tweet about your employer or clients, now would be the time to start. Because government regulators fired the first shot across the bow last week, impacting everyone who uses Twitter for business. This one is big. If you’re a brand marketer, what I’m going to share […]
Social Media ROI’s Missing Ingredient
You can’t calculate social media ROI without spending time figuring out your true costs. Here’s an easy to know what it’s really costing you to send that Facebook update.
How to Drill Down to Your True Target Audience
If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty […]