Announcing a New Podcast for Content Marketers
More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. […]
Are Social Media Jobs About to Disappear
Soon, social media will cease to be a job other than for a small number of senior managers that oversee social implementation cross-departmentally, predicts Jay Baer.
6 Skills You Need to Be a Social Media Professional
When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Certainly, some of the characteristics we noted remain very much a requirement. […]
5 Keys to Effective Social Media and Content Insourcing
Last week, I wrote about Marcus Sheridan’s concept of “insourcing” and the need to expand your social media and content marketing beyond a centralized, command and control structure (typically led by marketing). At Convince & Convert, we get involved in these “insourcing” programs often, working with corporate clients to create social business structure that facilitates […]
Why Insourcing is the Next Social Media and Content Marketing Trend
Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social […]
The Power of Culture
Culture is the bedrock of an organization.
Make it strong, and it will become the backbone of your business. Culture is reflected in the words and actions of everyone in your company. Official spokesperson or not, each of them is a living, breathing ambassador for what you value.
It’s no accident that the companies excelling on the social web have strong, positive cultures. They believe in hiring for mindset, attitude, and values and training for requisite skills. They preserve and nurture their culture above all, because it’s the foundation for smart decisions, good judgment, and an environment of learning and collaboration.
Why I’m Not Writing a Book This Year
I was all set to write another book this year. Solo this time, as my book spouse Amber Naslund has her hands full with her new social business consultancy Sidera Works. I loved writing half of The NOW Revolution, and loved even more traveling around North America giving presentations about social media and social business […]
Can You Stand Out and Brand Against the Machine
Video production by my friends at Candidio. Fast, inexpensive, great service. (Excerpts from the interview. Watch video for the whole conversation) Jay: Hey everybody, it’s Jay Baer at Convince & Convert. I’m joined today by a very special guest, brand new author, gadfly, man-about-town, consistent wearer of black, John Morgan who is the author of […]
10 Social Media Pros Pick Their Favorite iPad Case
Given the extraordinary buffet of technology and tech-related options and alternatives available to us, it fascinates me to learn what people I know and trust use on a day-to-day basis. In this, the debut edition of What The Pros Use, I polled a group of social business and content geniuses to determine what they use […]
Social Media, Pretend Friends, and the Lie of False Intimacy
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. It’s not an illusion. We really are doing more with […]
Whew! A NOW Revolution Thank You
Yesterday marked the official end of the book tour for The NOW Revolution. Amber Naslund and I will continue to support the book, talk about the book, do presentations about the book, etc. long into the future. But, the official end of the tour is a milestone that I didn’t want to let pass without […]
Speak No Evil – Why Trust Isn’t a 4 Letter Word in Social Media
Now is the summer of our discontent. It was the best of times, it was the worst of times. For social media, one hand giveth (instant spread of the Bin Laden news) while the other hand taketh away (seemingly daily stories about a company or person doing it “wrong”). The most egregious occurrence of late […]
A Day I’ll Always Remember
And as one chapter ends, another begins. Today is the official release date of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social, my new book co-written with my friend Amber Naslund about how companies need to retool from the inside out to meet the real-time business challenges presented by […]
Pre-buy the Book and be One of 10 Lucky Winners
Our new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, […]
Bloggers Get Two Free Copies of The NOW Revolution
We can’t believe The NOW Revolution is almost here. Less than a month until it debuts, and we couldn’t be more excited. The hardest part is wondering whether all of you will like it as much as we liked it when we wrote it. So, let’s find out. If you have a blog (and not […]
Is It Time for The NOW Revolution?
At long last, I’m delighted to announce that The NOW Revolution is complete and available for pre-order. My new book, written with my uber-talented co-author Amber Naslund, is subtitled “7 Shifts to Make Your Business Faster, Smarter, and More Social“. (big thanks to many of you for helping us pick a title a few months […]