How to Keep a Campaign Relevant
Ever launched a clever campaign, only to watch it grow irrelevant over time? Consider taking a bite out of Snickers’ playbook.
How TOMS Plans to Launch a Movement with Instagram
In their latest initiative, TOMS isn’t asking for a purchase. The brand is calling on their social community to help launch a movement.
How to Create Online Buzz for Your Launch
When gearing up for a product launch, building advance online buzz should be a priority. These five strategies can help fuel the excitement.
How to Leverage the Power of Trending Topics
4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.
How a High-End Brand Uses Cinemagraphs and Storytelling
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.
5 Tips to Engage Your Audience With Push Messages
Does your mobile strategy include push messaging? Don’t neglect the opportunity to engage your most loyal fans with smart, well-timed push.
5 Ways to Use Location Data for Better Social Listening
Does your social listening ignore location data? Here are 5 ways to use location tagging to make sure you’re hearing the whole conversation.
5 April Fools’ Pranks So Fun They Should Be Real
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.