Announcing a New Podcast for Content Marketers
More than any other content format podcasting is poised to explode, because it’s the one type of content you can consume while also doing something else. That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. […]
Don’t Forget the Big Picture in Social Media Strategy
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as […]
How to Improve Your Content Promotion in 10 Words (or Less)
Improve your content promotion with just 10 meaningful words, and learn four quick fixes for giving your content marketing pitch a competitive edge.
A Better Guide to Promoting Your Content with Social Media
Often, we share our posts once or twice, and then never again. Try another approach to keep your content engaging while getting more traffic and more life out of every post.
25 Questions I Ask About B2B Content Marketing
25 of the questions Jay Baer has been asking to B2B companies about content marketing. Maybe some of these will make you think about your content marketing program.
Facebook Just Told Us How to Do Facebook Marketing
Facebook marketing now requires business to publish useful, Youtility content that fans genuinely care about, says Mark Zuckerberg.
How to Use Predictive Content Analytics
Could you achieve content marketing success by creating less content, not more? In a detailed case study Jay Baer demonstrates the power of predictive content analytics.
A Systematic 3D Approach to Brainstorming New Content Topics
Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.
Does Your Inbound Marketing Funnel Have Enough Room For Trust?
Inbound marketing is about building trust, not making sales. Learn ways to turn your blog readers into paying customers by building advocates, then customers.
How to Use Trending Triggers to Create Contagious Content
In today’s fast-paced, highly reactive information world, trending topics get shared so much it would be foolish for brands NOT to want to ride that bandwagon.
8 Simple Tweaks to Boost Website Conversions
Learn how one blog increased its email subscribers by 60% through these eight simple steps. From free plugins to paid heatmap data on visitor behavior, these tips can help you increase your website conversions today.
The Best Video Content About the Greatest Feeling on Earth
You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
Marketers Everywhere: Stop Marketing Your Brand
The most effective way to do reach your target audience is to market an authentic experience—not your brand. A focus on human to human connections can make all of the marketing difference in the world.
The Keys To Writing Compelling, Creative Content
Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Here are four ways to create compelling content that will cause your target audience to take action.
Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.
8 New B2B Video Content Marketing Trends
The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can help guide your strategy and point you toward high engagement (and ultimately sales) from your customers.