How to Turn Your Old, Forgotten Content Into Your New Secret Weapon
Effective marketing isn’t just about quality content – it’s about algorithms. The solution? Create evergreen social updates for your evergreen content. The important thing is that you stop thinking of the work you create as one-time-use-only.
3 Ways to Incorporate Nostalgia in Marketing
How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.
A Brand-New Youtility Book From Jay Baer That Will Help Build Your Business
The new Youtility for Real Estate from Jay Baer and Erica Campbell Byrum is available now. Less than 3 dollars on Kindle, this book will change the way real estate professional think about business. Plus a free Webinar upcoming.
What Story Are You Telling?
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions digital marketing strategy consultants; and the author, blogger, and podcaster behind UnMarketing. As always, these Social Pros bring a variety of experience to the table to share how their teams operate, the solutions to the various problems they […]
How To Fix Your Marketing Blind Spot
Marketers don’t really know what customers want because they typically aren’t interacting with customers directly. Here’s how to fix that. Post and slides from Jay Baer.
The New Yorker Illustrates the Art of the GIF With First-Ever Animated Cover
Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Inspired by this, here are five ideas to inspire companies on how to incorporate GIFs in their digital and social media content mix.
4 Email Plugins That Will Grow Your List Today
Impressions on your site do not always translate into conversion rates or sales if you’re not leveraging them properly. After trying everything out there, these are the best four plugins to improve your email conversion rates.
How to Cross the Visual Content Canyon
What’s happening right now in the visual content space is eerily similar to what happened with Big Data. Marketers are facing two—seemingly contradictory—problems: Not enough visual content and too much visual content. Here’s how content marketers can overcome this “content canyon” and strike the right balance with consumers.
3 Rules for Success from the Top 10 Marketers of 2014
The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes. The top 10 content marketers of 2014 share their tips and advice so you can ramp up your content marketing game today.
Does Content Marketing Fuel Our Worst Instincts?
Is the problem marketing personalization? Or is the nearly universal expectation of service due to smartphone adoption? Content marketing is not the problem; it’s actually the solution.
How Small Businesses Can Use Visual Content and Increase Conversions
What do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about knowing how to do it right.
#TBT: Three Can’t-Miss Video Campaigns From Summer 2014
Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
5 Tips to Turbocharge Conversions on YouTube
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared […]
Seven Communication Sins That Kill Simplicity and Business
The way you communicate with prospects and customers creates or destroys value. Too often we complicate things and we may not realize it. Here are 7 ways to avoid poor communication that kills simplicity, credibility, and business.
You Are Not the Star of Your Content Marketing
Your products and services are not all that interesting. Useful content marketing creates relationships based on relevance. See these 100 year-old case studies:
How Three Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. However, before content promotion was en vogue, these three brands figured out a way to get their content in front of millions of eyeballs.