3 Ways to Create Amazing Interactive Content
It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. Today we explore the top 3 interactive techniques that will WOW your audience.
How to Easily Create Practical-Value Content to Add Value To Your Audience
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
Why Good Community Management Equals Great Business Development
The skills that community managers build in their roles engaging their audiences are paramount to a business development role. From brevity and versatility to audience awareness, business developers can learn a lot from community management.
In Social Media, the Only Guarantee is Change
The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the content marketing experts and Social Pros sponsors; the Beancast marketing podcast; and financial services company Discover.
[New Research] Do Viral Emotions Differ by Age and Gender?
A new study shows that the virality of a piece of content not only depends on the emotional reaction of your audience, but also their age, gender, and other demographic features.
Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge
Imagine you’re lounging on the banks of Lake Zurich and a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Samsung tried this stunt with their new #underwaterselfie campaign and had surprising results.
The Importance of Learning in Your Content Marketing Strategy
Have you stopped learning? Stopped growing as a person? Don’t take for granted how important learning is to the ever-changing marketing landscape. Use these six tips to ensure content marketing success through learning.
Could #BuyMyBarina Be The Best Used Car Ad Ever?
It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues, David Johns launched a tongue-in-cheek campaign to “Buy My Barina” and the video has over 522,000 views and counting.
How to Be Visual (Even When You’re not an Artist)
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent.
3 Foolproof Ways to Create Contagious Content
Does your content add value to your audience? Will your audience have a good reason to share your content? If not, it might be time to implement one of these three techniques in order to change that.
Six Steps to Turn Jargon-Monoxide into Human Speak That Connects
For some reason, too many marketers transform into robots when they start communicating. Yet, when we’re talking in casual conversation, we’re simple and clear. Here are six ways to turn robotic marketing-speak into human-speak that connects and sells.
How to Create People-Powered Content That Works for Your Brand
B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. How do you, the brand, tap into your customer’s social stream? The answer is simple: People-powered content.
How Localized Social Media Drives Personalized Connections
In June, Social Pros was all about keeping things local. Whether it’s hiring a “city planner” to drive hyper-local content in a particular area, making sure that listening is in place to manage social customer service efficiently, or translating passion for a brand into local marketing, June’s Social Pros are tuned into the impact that local social media can have on their marketing plans.
The symbiotic relationship between social and content
Social media marketing and content marketing are blending together. Here’s why, plus 3 tips for writing great headlines from Jay Baer.
Why it’s easier for B2B to measure content marketing
The goal isn’t to be good at content, the goal is to be good at business because of content. B2B can close that loop with metrics in ways B2C cannot, says Jay Baer in this blog post and video.
Purdue Football To Feature Student Superfan Images On Team Helmet
The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue.. buy a VIP card by 6/10 and get a photo of yourself on the […]