How to Run Successful Campaigns on Google+
Building campaigns on Google+ starts with planning and ends with launching a successful movement that your communities can get behind. Learn the Five C’s of developing a Google+ campaign that engages your audience and drives awareness for your brand.
5-Step Process For Finding Your Perfect Content Marketing Partners
You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. What you may often neglect is the awesome opportunity to boost your audience size even more by working with content marketing partners. Learn how to find and utilize new partners to grow your business.
Why Content Marketers Need to Quit Reinventing the Wheel
If you have an idea or a content tent pole, what you should do is create 8 or 10 or 20 individual executions based on that big idea, says Jay Baer is this video and blog post.
Why Your Business Needs to Be a FLOP
Jay Baer interviews David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing to talk about how entrepreneurs and marketers can do social media the right way.
How Nokia and Volkswagen Are Embracing 360 Storytelling In New Video Campaigns
The level of video quality found through smartphone cameras and specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike. These brands are using video to tell a 360 degree story.
3 Ways to Engage Your Team and Improve Your Blog
In this edition of Blog Rescue, we look at an issue that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute.
How to Get Your Leadership Team To Blog More Effectively
As a marketing director or manager, it’s your job to create an opportunity in your executives’ very busy lives to meaningfully contribute to the marketing strategy you know will work. Here’s how.
How to Waste Your Content Marketing Efforts
It’s true – social media marketing is not enough to get your content distributed to your target audiences. Find out the most important tool you should be using to build your engagement and subscribership.
Why visuals are the most important element of content marketing
Johnny Don’t Read. In every social network and content marketing outpost, photos and visuals now dominate. What impact does this have on content? Jay Baer weighs in.
7 Ways to Lighten Up Your Marketing and Generate Conversation
As the importance of great content grows, so too will the experimentation with fun marketing for B2B companies. Here are seven ways to add humor and get results with your content marketing.
7 Mind-Numbingly Easy Marketing Changes You Probably Haven’t Made Yet
We can always be improving our website, content, and social media marketing efforts, but we often overlook the easiest tactics to convert visitors, increase subscribers, and grow our customer base. These changes are so easy, you can start making them immediately.
Why employees are your most important content marketing asset
Every employee has knowledge your customers could benefit from. Use content marketing to unlock that knowledge. Jay Baer discusses in this short video and blog post.
Executive Engagement: Building Top-Floor Content for C-Suites
Appealing to the C-suite with your content marketing can be a difficult challenge, but it’s important to remember that executives consume content just as much as the rest of us. Try these tactics to get your content in front of top-floor consumer.
10 Reasons Businesses Will Start Using Google+ Communities in 2014
Google+ Communities are a gold mine for brands, but many marketers still aren’t using them to their full potential. Learn ten reasons why Google+ Communities should be a major part of your content marketing strategy in 2014.
Why the best content is about marketing sideways
The most successful content marketing is marketing that transcends the transactions and provides a glimpse into the company’s personality, says Jay Baer in this video and short blog post.
How to Speak Like a Human (and Why It Matters)
We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer. Learn how to cut through the marketing clutter with these tips on how to speak like a human.