46 Percent of B2B Marketers Say Research Is the Most Effective Content
Marketing research is far from the easiest type of content to create, but as nearly half of B2B marketers know, that hard work is worth it.
How Repurposing Content Can Take Your Content Strategy from Good to Great
Running low on fresh content ideas to promote your brand? Consider letting your fans do the talking by repurposing customer content.
A Marketer’s Guide to Selecting the Best Images for Your Content
The right visuals can bring your content to life and improve readability and SEO. Here’s what to look for when selecting the best images.
New Research Shows Video Is the New Blogging
Companies make an average of 18 videos per month. Plus, many more video content marketing facts from new research, summarized by Jay Baer.
Why It’s Time to End Self-Promotional ‘Content Selfies’
The shift toward content-enabled campaigns (and away from gated content) is yielding bigger and better results for content marketers.
What Type of Content Marketing Gets the Most Social Shares?
ClearVoice’s new research reveals which content marketing format generates the most social shares, by industry, platform, and day of the week.
Why You Should Put Visual Thinkers in These 6 Marketing Positions
Learn which spots on your marketing team could be best filled by visual thinkers, thanks to their skill with patterns, detail, and design.
5 Tactics to Make Sure You Never Run Out of Content Ideas
Is your content creation process sustainable? Use these strategies as you brainstorm your next great topic, and you’ll never run dry.
10 Ways to Kiss Boring Goodbye in 2017
Boring content is simpler to create but comes with a heavy tax. The onus is on marketers, not audiences, to provide relevance and meaning.
5 Reasons They’re Ignoring Your Pitch, According to 1,300 Publishers
A new survey of 1,300 publishers reveals the most common mistakes writers make when pitching their content and what you can do to improve.
Where Should Content Marketers Turn When Hiring New Resources?
Before growing your team, understand the pros and cons of working with freelancers, contractors, consultants, agencies, and internal hires.
3 ELearning Insights That Will Improve Your Tech Marketing Videos
Educate customers and improve your marketing by incorporating eLearning strategies into your video content.
The Best Brand Experiments with Live Streaming Video
Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully.
How Video Marketing Rocked 2016
The era of video has arrived. Learn why it’s a must-have component of your marketing strategy.
The Most Important Podcast Statistics of 2016
Podcasting consumption is on the rise again, according to Edison Research. The 5 key podcast statistics you need to know, from Jay Baer.
Your 10 Favorite Blog Posts in 2016
Jay Baer lists the top 10 blog posts of 2016 and examines the underlying trends for digital marketers.