How to Control Rich Snippets on Social Media
The way your content previews in search results and social media isn’t arbitrary. Control your content’s rich snippets using these steps.
A Marketer’s Guide to User-Generated Content Rights and Ownership
As consumers become more savvy of content rights and ownership, brands must be more attentive to how user-generated content is used.
The Best Teachers for Influence Marketing
The new Influence Pros podcast from Convince and Convert is the best way to get educated about influencer and advocate marketing.
Why the Fire Drill Content Model Doesn’t Work
Too many content strategies employ the “fire drill” model when short on time and resources. Instead, prioritize quality and consistency.
5 Ways to Improve Your Site’s User Retention
Improve your retention rate and show your audience you value their input by integrating interactive content and opportunities to contribute.
6 Types of Iteration Every Content Strategy Needs
What works for your content now may not work next year. Add iteration to your strategy to stay on the cutting edge of your audience’s needs.
How to Take an Audience-Centric Approach to Content Marketing
An analysis of Fitbit’s following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.
4 Mistakes to Avoid When Revamping Your Paid Strategy
The drive to increase conversions can lead content marketers to overlook serious flaws in their paid strategy.
Your Content Isn’t as Influential as You Think It Is
According to a new study, the influence content marketers have over customers’ purchase decisions is a lot different than we think.
5 Tips to Ensure Your Visual Content Is Seen
Feel like you could be doing more to get your visual content in front of your audience? Add these five steps to your content strategy.
4 Ways to Find the Right Eyes for Your Amazing Content
Companies should think just as creatively about their distribution strategies as they do about content creation. These tips can help.
Why Conservative Doesn’t Mean Boring in Financial Content Marketing
Even financial firms can use a little levity. Your business’ conservative voice shouldn’t bar you from creating fun, humanized content.
Enter This Copywriting Contest for a Chance to Win a MarketingSherpa Summit Package
MarketingExperiments and Convince & Convert have teamed up for this year’s copywriting contest. Winners receive a free trip to Las Vegas!
The 6 Ways to Organize a Content Team
Here is how content teams are organized, based on new research from Rundown in their 2016 Content Report – includes infographic
A Marketer’s Guide to the Perfect Headline
An irresistible headline can be the key to getting your content seen. These stats break down what makes the perfect headline.
10 Ways to Improve Your Editorial Calendar
For an editorial calendar that succeeds, fix these 10 common mistakes.