The Most Important Content Marketing Skill and How to Master It
These words of wisdom from expert educators will help you master marketing’s most important skill: teaching.
How to Own Your Blogger Outreach Process
A highly trusted blogger is one of your most powerful marketing tools. Hone your blogger outreach strategies with this definitive guide.
How to Give Your Content Marketing Strategy a Complete Makeover
When’s the last time you gave your content marketing strategy a makeover? These four tips will help you get your strategy up to date.
Don’t Let Your Secret Sauce Kill Your Content Marketing
Often, businesspeople will limit the scope and scale of their content marketing because they are afraid to reveal their “secret sauce.” 3 reasons why that philosophy is misguided, from Jay Baer.
How To Get Your Team To Create More Consistent Content
Learn from this content marketing case study about how editorial calendars and comments can streamline your workflow and cut down on unnecessary communications so that you can create more content.
Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts
The visual styling of a blog post can make or break your blog post. Take advantage of every tool you’ve got to keep your reader engaged.
25 Questions I Ask About B2B Content Marketing
25 of the questions Jay Baer has been asking to B2B companies about content marketing. Maybe some of these will make you think about your content marketing program.
How to Use Predictive Content Analytics
Could you achieve content marketing success by creating less content, not more? In a detailed case study Jay Baer demonstrates the power of predictive content analytics.
3 Rules for Success from the Top 10 Marketers of 2014
The best way to learn how to break through the content marketing noise is to find out which content marketers are successful at it and learn from their experiences, strategies, and mistakes. The top 10 content marketers of 2014 share their tips and advice so you can ramp up your content marketing game today.
How to Create Content That Sells
If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?
How Content Partners Can Boost Your Content Marketing Strategy
The guest blogging process is very similar to both the sales and support process. Even if you’re not the best salesperson, you can still close content marketing partnership requests at a high rate and keep them alive and thriving by following these ten steps.
How Three Brands Won Big with Content Promotion
More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. However, before content promotion was en vogue, these three brands figured out a way to get their content in front of millions of eyeballs.
Why visuals are the most important element of content marketing
Johnny Don’t Read. In every social network and content marketing outpost, photos and visuals now dominate. What impact does this have on content? Jay Baer weighs in.
Why Content is Fire and Social Media is Gasoline
What’s the relationship between content marketing and social media? Jay Baer explains and describes the 4 types of content marketing metrics in this short video and post.
The White House Commemorates the Presidential Inauguration on Facebook
Editor’s Note: This is the first in a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. Regardless of your political views, marketers can learn from how The White House’s social media team creatively leveraged content […]
Why You Shouldn’t Do Content Marketing
I’m guilty. There. An odd way to come out of the 2013 gate, I admit, but the truth will set you free, right? Intent to harm doesn’t factor into this crime. In fact, until now, I wasn’t even aware of my wrongdoing. My admission now: I’ve been talking some of my clients into doing content […]