The 6 Sweetest Facebook Advertising Features Right Now
Rapid changes in Facebook advertising features mean marketers must iterate and innovate at a rapid scale. Keep an eye on these six features.
What Marketers Need to Know About Facebook Carousel Ads
Looking for ways to maximize your social media marketing budget? Here’s what you need to know about Facebook’s new carousel ads.
5 Reasons You Don’t Buy Likes with Facebook Advertising
“We use all of our Facebook ads budget to get more Likes on our page.” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” he asked. My short answer was “No.” My medium answer was “Hell, no.” Here’s my longer answer, and the 5 reasons […]
6 Surprising B2B Facebook Marketing Case Studies
Think Facebook advertising is only for B2C businesses? Think again. Facebook can be a powerful source of lead generation for B2B, too.
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
Facebook Just Told Us How to Do Facebook Marketing
Facebook marketing now requires business to publish useful, Youtility content that fans genuinely care about, says Mark Zuckerberg.
15 New Facebook Advertising Statistics
15 new Facebook advertising statistics and what they mean, from Jay Baer’s interpretation of the latest Facebook advertising report.
Why Facebook Should Stop Judging Content Quality
TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed. Facebook believes memes are low quality, but did not explain why, and I completely disagree. This post is entirely my opinion. Facebook Shouldn’t Be Judging Content Quality This action is a huge […]
Facebook Unveils the Most Powerful Ads of All Time
If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted advertising the marketing world has ever seen. It’s a no-brainer that Facebook […]
6 Ways to Make More Out of Your Facebook Ad Campaign
Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick […]
Using Creative Interactivity to Generate Facebook Results
What do you think of when I say “Facebook marketing”? You are probably thinking “coupons”, “promotions”, “product launch”, or even “contests”. Brands are well aware of the interest of the largest social network and its functions for promoting and creating an enthusiastic following. But Facebook is not only the El Dorado for “commercial” brands, it […]
How to Know When to Promote a Facebook Post
Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 12 out of every 100 of their fans. Other social networks (Instagram, Twitter) […]
3 Common Facebook Ad Mistakes Everyone is Making
Facebook ads are a very powerful tool. There are so many options for marketers, it is a bit like flying the space shuttle for many of us. We just don’t quite know what we are doing yet. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a […]
Silos, Facebook Advertising, and Opportunity
I was pissed. When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting, I was incensed. Given that the future (and present) of marketing is multi-channel, multi-modal, cross-platform, and other hyphenates, why would an organization that theoretically “gets it” create a siloed professional services firm […]