The Truth About How Often to Post in Social Media
Social media frequency should be based only on whether or not the content in question is worth posting, says Jay Baer.
11 Things Donald Trump Stole From the Gary Vaynerchuk Playbook
Donald Trump may be rewriting the rules in politics, but his tactics are no surprise to marketers who follow Gary Vaynerchuk.
Did We Just Invent A New Form of Blogging?
SlideShare is one of the most underrated content platforms in existence. Owned by LinkedIn, SlideShare is essentially the YouTube for presentations. Although, it’s not just presentations these days, as SlideShare’s 60 million monthly visitors also upload and view infographics, documents and other file types. SlideShare has even gotten into the video game, as you can […]
Don’t Ignore Content in Favor of Engagement
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% […]
Clowns, Charlatans, and Social Media Name Calling
There’s a lot of name-calling in social media right now, including Gary Vaynerchuk asserting that “99.5% of social media experts are clowns.” True, there are people out there (including many “name brand” social media consultants) that don’t have a lot of business expertise. This often results in companies getting too enthusiastic about social media per […]
13 Nuggets of Greatness from The Thank You Economy
Gary Vaynerchuk went corporate. The wine impressario turned social media superstar hit a home run with his first book Crush It!, which encouraged young, hungry entrepreneurs and small businesses to follow their passion. Now, with his new book The Thank You Economy, the fan club is going to be wearing ties instead of T-shirts. The […]
Is Your Twitter Addiction Paying Off
Twitter can suck you in to a vortex of counter-productivity like one bite of that KFC Double Down sandwich. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found […]
Make Dough From What You Know – A Review of Crush It!
Are you living, or just earning a living? So asks wine critic, social media star and business consultant Gary Vaynerchuk in his new book, Crush It! (for more ideas from Gary, see this live interview on Twitter I conducted with him last week). The premise of Crush It! is that technology has disrupted the historical […]
Gary Vaynerchuk – The Twitter 20 Interview About Wine, Social Media, and Crushing It
Gary Vaynerchuk wants to take over the world, one person at a time. From a youth spent watching professional wrestling and selling baseball cards, he’s converted his enthusiasm and savvy into a phenomenon. Using a daily Web video show (Wine Library TV) to communicate directly to consumers, Gary geometrically increased the size of his family’s wine […]
Win Gary Vaynerchuk’s Crush It!
I’m giving away 15 copies of Crush It! the forthcoming new book from Gary Vaynerchuk. Will one of them go to you? I’m interviewing Gary live on Twitter on Thursday, October 8 at 11am eastern. It’s part of my Twitter 20 series of interviews of social media luminaries. Previous interviews of Jason Falls, Scott Monty, […]