The 4 Ways to Fix Your Broken Content Marketing
How to succeed with content marketing when what you’re doing today isn’t working.
5 Experts Tell You Precisely How to Use Social Listening in the Real World
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is such a vague piece of […]
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The […]
Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit, a comprehensive, quarterly study of how Americans use social media, why, and to what end. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using […]
The Power of Influence
Last year, a young lady named Molly Katchpole graduated from college and, like so many young Americans, could not find a job. Desperate to make her student loan payments, she took a job as a part-time nanny. While struggling to make ends meet, she received a letter from Bank of America stating that if she […]
Social Media Success May Depend on HR
Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Some companies I visit have embraced social media enthusiastically and are moving into some pretty advanced ideas. Other companies are simply checking the box. […]
Social Media, Pretend Friends, and the Lie of False Intimacy
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. It’s not an illusion. We really are doing more with […]
Customer Stalking – When Is Your Twitter Response Too Fast?
Guest post by Neicole Crepeau, an Online Strategist at Coherent Interactive. She blogs at Coherent Social Media. The other week, I was participating in Jay’s hashtagsocialmedia.com chat on social media. (It takes place every Tuesday at noon EST.) The exchange is below: @jaybaer #sm107 BONUS Q4. How important is speed of response on Twitter? And […]