Why Every Organization Needs a Chief Marketing Improvisation Officer
As a marketer, it’s important to apply improvisational tools to improve client outcomes. Being prepared and still knowing when to ditch the playbook is a very important balancing act. Learn why you need adopt the role of Chief Marketing Improvisation Officer and how it can help your business and marketing goals.
The Surprising Places Marketers Plan to Increase Budgets in 2014
Marketers are evidently enthusiastic heading into 2014….about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert). Called 2014 State of Marketing, insights from over 2,500 global marketers, the report is full of data about marketers’ outlook and plans for the coming year. Several interesting […]
Brands Must be Social Media Selfish
Are you protecting your social media brand? I was followed on Twitter last night by @trynetflixfree As a long-time Netflix member, I clicked the link to determine whether I should follow back. Much to my surprise, @trynetflixfree is a Netflix affiliate, trying to drive new subscribers via banal appeals on Twitter. I don’t begrudge the […]
4 Critical Steps for Marketing in a Recession (video)
Greetings. I’ve put together another video blog post, this time on a subject that’s on everyone’s mind: How to Market in a Recession. Do you believe?
Think Bottom Line, Not Top Line, on Social Media ROI
There’s been a lot of conversation lately about social media ROI but the hand-wringing about it is totally misplaced. True ROI (return on investment) calculations are possible in cause/effect marketing scenarios where you can isolate tactics and variables to determine incremental revenue generated. Today, the only marketing programs that can semi-reliably generate “real” ROI calculations are SEO, […]
Mobile Opt-in Flies at US Airways
A recent study by ExactTarget and Ball State University showed that consumers 24 years old and younger prefer text messages to email. For consumers 25+, email still reigns supreme. Does that put text/mobile/SMS out of reach for most brands? Not at all. In fact, using mobile to drive email subscriptions is an emerging best practice. […]
Scott Monty – The Twitter 20 Twinterview about Social Media at Ford
Live from Marketing Profs Digital Mixer Scott Monty, the head of social media for Ford, participated in a Twitter 20 interview on October 23 and answered a wide range of questions about social media at big companies, and his ideas for the future of conversation marketing. Scott and myself and 248 other lucky folks were […]
NHL Misses Net in New Campaign – Where’s Social Media?
The National Hockey League has rolled out a series of compelling TV spots featuring some of the game’s biggest stars. And while the new commercials – with a theme of “Is This The Year?” will run nationally on Canadian broadcast and U.S. cable television, like so many campaigns, it’s being forced to go it alone. How […]
A Conversation, Not a Monologue – Digital Marketing for Colleges
I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona. NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis. […]
3 Reasons David Lee Roth is a Bad Internet Marketer
I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling. And […]
The Official Toothpaste of Social Media
Will the Crest Weekly Toothpaste Launch Work? In a sign that the guys who control ad budgets are getting the value of interactive advertising faster than the agencies that place it, P&G announced recently that they are introducing their new Crest Weekly toothpaste almost entirely through the blogosphere. Samples of Crest Weekly were sent to […]
Agencies Need to be Testing Landing Pages
Average length of stay on a Web site is approximately 2 minutes and 30 seconds overall. Approximate length of stay by visitors coming from search is about 10 seconds. Why the difference? Search users are less likely to know your company and its attributes in advance, and they know there are several other options available […]
UPDATE: GoDaddy and the .Me Domain Disaster
UPDATE: Well, the .me registration was a complete and utter fiasco. Speaking from personal experience, and reporting from Mashable (soon to be joined by a lot of other reporting, I predict) – this was one of the worst examples of customer experience in my 15 years online. It took one full hour to check out. […]
Is Digital Marketing Killing Magazine Ads?
A report last week by the Publishers Information Bureau found that advertising pages in the nation’s magazines declined by 7.4% compared to the first half of 2007. With the stock market down by about 20%, and house prices down at least that much in some parts of the country, a 7% dip in magazine ads […]
A New Weapon for Agencies in the Fight Against Digital Marketing Specialists
Convince & Convert launches consultancy to help agencies figure out a digital marketing game plan (July 8, 2008 — Flagstaff, Ariz.) Thousands of advertising and public relations firms find themselves under siege as new tactics and digital specialty agencies chip away at their client base. What’s an agency to do? Outsource digital marketing? Hire an […]