Successful Social Pros Create Their Own Content
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
How to Track Hashtag Campaigns with Social Media Analytics
Hashtag tracking remains one of the best ways for brands to keep their ear to the ground. Here’s how FIFA kept tabs on World Cup chatter.
10 Tips to Shave Hours Off Your Social Media Marketing
Social marketing can work wonders for a SMB. When time and resources are slim, here’s how to get the most bang for your social media buck.
It’s Time to Pay to Play
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
Your Social Reach is Not What You Think It Is
Last July, I delivered a controversial speech at the Social Fresh Conference about the “shotgun” approach and why it’s a must for marketers.
4 Tips to Combat Facebook’s Latest Algorithm Update
Facebook’s latest News Feed algorithm update means change for marketers and their brand pages. These four tips can help you stay on top.
Customer Support on Social Media is No Longer Optional
May’s Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies who aren’t responding to customer requests and issues on social media are suffering. It’s that simple.
4 Reasons Marketing Shouldn’t Control Social Media
In most companies, marketing owns social. But is that for the best? What if other departments stepped in to cover marketing’s blind spots?
Embrace Mistakes to Become a Better Social Media Pro
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.
How to Leverage the Power of Trending Topics
4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.
How a High-End Brand Uses Cinemagraphs and Storytelling
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.
What’s Next for Social Data Intelligence
Since social data analysis has become a mainstream business practice, the actions we take with that data have become more crucial than ever.
5 Tips to Engage Your Audience With Push Messages
Does your mobile strategy include push messaging? Don’t neglect the opportunity to engage your most loyal fans with smart, well-timed push.
5 Ways to Use Location Data for Better Social Listening
Does your social listening ignore location data? Here are 5 ways to use location tagging to make sure you’re hearing the whole conversation.
How to Meet Your Audience Where the Action Is
March’s guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to get when it comes to social media.
5 April Fools’ Pranks So Fun They Should Be Real
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.