Why You Should Be Building Trust, Not Traffic
If trust in a brand is the primary driver of content sharing, why aren’t we focusing our marketing efforts on content that creates trust?
Why Marketers Need to Give Themselves Permission to Let It Go
In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.
4 of the Best Blogger Outreach Strategies
These four brands are great examples of blogger outreach done right. Get inspired by their creative approaches to building relationships.
5 Brands Who Rocked the Social Media Red Carpet During the Oscars
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
The Pinterest Buy Button Might Rock Your Ecommerce
Pinterest, already a social referral powerhouse, has announced plans to roll out a “Buy” button, which could mean big things for eCommerce.
How Top Brands Are Using Cinemagraphs for Unexpected Social Content
More and more companies are using cinemagraphs (GIF/video hybrids) to spice up their visual content and spark social media engagement.
How to Survey Your Audience
Surveys are a simple way to engage your audience and get direct feedback. These tips and tools can help you create a survey that stands out.
Let Your Humanity Shine in Social Media
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s; and the LinkedInExpert herself.
How to Convince People to Do Your Marketing For You
Take it from Bhakti Chai: Empowering fans to become brand ambassadors means more engagement, stronger community, and less work for you.
BMW Takes a Page from Snapchat in New Snowchat Campaign
BMW borrows Snapchat’s five-second visual strategy for their unique, addictive holiday greeting tool.
Don’t Forget the Big Picture in Social Media Strategy
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always, their experiences are as varied as […]
How Facebook Ruined Christmas
It’s hard to tell the C-Suite that the Facebook game has totally changed. But take solace in the fact that many corporate marketers are singing the same carol.
Facebook Just Told Us How to Do Facebook Marketing
Facebook marketing now requires business to publish useful, Youtility content that fans genuinely care about, says Mark Zuckerberg.
How to Write Better Content for Social Media
You can’t just throw your content out into the world and wait for thousands of likes and shares. If you want your content succeed, you should remember the fact that all social media networks are different: They have different audiences with different interests and needs. Learn how to optimize your writing for each social network by figuring out whom you are going to share your content with.
3 Tips to Reach Generation Z on YouTube
Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the […]
3 Ways to Incorporate Nostalgia in Marketing
How do you define nostalgia? It’s unique to everyone, but there is one thing that’s common to us all: It has a sensory trigger that brings back memories of unfettered happiness. Use these three tactics to incorporate feelings of nostalgia in your every day marketing and advertising efforts.