11 Shocking New Social Media Statistics in America
Social media statistics from Edison’s The Social Habit reveal surprising points about Facebook, Twitter, and beyond. Free download.
Our Dangerous Addiction to Social Media Case Studies
The two most important words in social media should be “so what?” As Tom Webster eloquently put it in his recent Blogworld keynote, when research wears the cloak of content marketing, it’s a recipe for the incurious to pull a fast one on the masses, disguising pointless data as gospel. Tom was referring to data-dredging […]
Social Media Success is About the Wizard, Not the Wand
Thoughtful research genius Tom Webster wrote an interesting post a couple weeks ago about where the location-based business could head, moving beyond the momentary check-in toward more nuanced and relevant customer interactions, using location data as the raw materials. His example was his local watering hole, where he figures by the time he’s checked in […]
The Real Reason Your Customers Don’t Like You on Facebook
In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week. My friends (and client) ExactTarget released part 10 of their social media research series. This one is called “The Meaning of Like” […]
5 Reasons Social Media Measurement is Making You Lie to Yourself
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots […]
9 Surprising New Facts About Social Media in America
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, […]
Is Twitter Massively Overrated?
I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while: Is Twitter Massively Overrated? From […]