The 11 Critical Podcast Statistics of 2017
How many people listen to podcasts? New podcast statistics from Edison Research chronicles the continued rise of podcast consumption in the United States, analyzed by Jay Baer.
7 New Podcast Facts and Statistics for 2016
Podcast listenership continues to increase, and a new study proves the power of podcast advertising.
Do You Use the One Magic Question to Guide Your Marketing?
The one question to ask—and keep asking—to effectively position and message your product or service, from Jay Baer.
The State of Hate and Why You Should Embrace Complaints
Answering complaints increases customer advocacy, while ignoring complainst decreases it says Jay Baer, according to new research on the science of complaints.
New Social Media Research Uncovers the Big Problem for Businesses
What you want social media to do for your business, and what consumers want from companies in social are far different, shows this new social media research.
A new search engine for marketing podcasts
MarketingPodcasts.com is a new discovery engine for marketing podcasts, enabling marketers to find the perfect podcasts by category or rating
Why Your Mobile Strategy Doesn’t Start With the Phone
Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. They key to being successful with mobile is not to start with technology, but to start by looking at why the humans are mobile, and what you can do to make their lives a little bit richer.
Is Inbound Marketing Actually Profitable or Just a Slogan
HubSpot’s recent IPO has left us with a provocative question about the efficacy of inbound marketing and whether or not it has lived up to the “hype” in recent years.
What Fresh Statistics Tell Us About Twitter’s Decline
Is Twitter’s stagnating growth really an issue for the network that is already being used by 16% of the population? It’s possible that visual marketing may take the center stage, though Twitter likely isn’t going anywhere.
New Research: Most Companies Do Not Have the Talent to Leverage Marketing Analytics
The latest edition of The CMO Survey, from the Fuqua School of Business at Duke, has arrived, and there are some implications for social media marketers worth noting. First of all, the study is solid–while it is based on a self-selected sample of about 400 marketers (88% of which are at least VP level), the […]
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
It’s getting crowded in here. Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Companies are creating more and more and more and more content for three reasons: The […]
How to Know if You’re Spread Too Thin in Social Media
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance […]
How Penn and Teller Turn the Audience Into Social Megaphones
One of the biggest mistakes brands are making in social is overemphasizing their owned media and underemphasizing their earned media. Companies are spending time and riches to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the simple truth that those people aren’t just message receptacles, but also megaphones […]
Are You a Marketing Cheater? The Continued Gamification of Attention
We are addicted to shortcuts. Regardless of the structure and rules of the contest at hand, some among us will stretch the boundaries seeking an edge over our opponent. Perhaps this is just human nature, or maybe it’s more prevalent in America where we cherish our opportunity to have a strong role in our personal […]
Are Brands Overvaluing Facebook and Twitter? Let’s Find Out
As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit, a comprehensive, quarterly study of how Americans use social media, why, and to what end. Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using […]
The Power of a Question
When I was 30, I lived in a largely rent-controlled building in New York City with my (then) girlfriend, who was also my age. There were nine other residents on our floor: a young couple in their 20’s, and seven single elderly widows/widowers in their 70’s and 80’s. The average age of our floor was […]