Tag: video strategy

12 Awesome Video Tools for Content Marketers

Get the details on 10 of the most useful video tools for every step of the video production process, from ideation and creation to editing and promotion.

A Simple Content Marketing Case Study That Works

Content marketing doesn’t have to be complicated. This case study from Jay Baer explores how his dentist uses Facebook Live to educate patients and prospects.

81 Percent of Marketers Optimize Social Video for Mobile [Infographic]

New research from Animoto reveals mobile’s growing impact on how social video is consumed, and how marketers are already adapting.

How to Turn Video Content into Conversions

Learn how to turn your branded video content into a cornerstone of your conversion strategy.

How to Produce More Personalized Video by Breaking the Fourth Wall

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways.

Video Is the Now, but Short-Form Video Is the Future

Short, snackable video content is on the rise. New research reveals that when it comes to your video marketing, less is more.

Why Video Holds the Key to Authentic Community Building

Learn why video is one of marketers’ most compelling tools for authentic community building, customer engagement, and brand awareness.

Video Is Now the Most Desirable Skill in Marketing

New research says video is now the most sought after skill in marketing, moving past design and writing.

6 Undeniable Signs You Need to Invest in Video

Ignoring the meteoric rise of video could set you up for disaster. Recognize these warning signs? Then it’s time to invest in video.

4 Ways to Drive Your Digital Strategy with Facebook Video Ads

If you’re craving a free advertising platform with massive visibility, flexibility, and data, you need to check out Facebook video ads.

New Research Shows Video Is the New Blogging

Companies make an average of 18 videos per month. Plus, many more video content marketing facts from new research, summarized by Jay Baer.

How to Use Video Content to Accelerate Engagement

Learn the four pillars of every great video marketing strategy and how to use video to kickstart audience engagement.

4 Video Contest Ideas to Boost Your Social Engagement

The rise of video offers new frontiers for social media marketers, including new tactics for driving engagement via social media contests.

3 ELearning Insights That Will Improve Your Tech Marketing Videos

Educate customers and improve your marketing by incorporating eLearning strategies into your video content.

The Best Brand Experiments with Live Streaming Video

Live streaming video is a powerful new tool in the marketing toolbox. Here’s how brands are implementing it successfully.

What’s in Store for the Future of Content Marketing

How will content marketing evolve in 2017? The brightest minds in marketing weigh in with their predictions.