Community Management, Social Media Case Studies, Social Media Strategy, Social CRM, Social Media Marketing, Social Media Monitoring, Twitter Top 20 Interviews

Amber Naslund – The Twitter 20 Interview on Making Friends and Listening to People

twitter 20 interview amber naslund

Amber Naslund is like the post-modern, social media version of that girl in high school that everyone loved. The geeks. the stoners. The jocks. The auto-shop dudes. The home economics apron-wearers. The goths. The teachers. Social media is about people and connections, and like Chris Brogan and Gary Vaynerchuk, Amber’s passion for people shines through […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

8 Ingredients of Intoxicating Blog Posts

blog-post-ingredients

Is there a method to your blogging madness? Blogging isn’t new, but the notion of blog authorship contributing to marketing effectiveness is very much gaining favor in the U.S., resulting in a flood of new bloggers, especially B2B. Encouraged by inbound marketing proponents like Hubspot, Chris Brogan, Michael Gass, (and me), organizations are jumping on […]

Content Marketing, Digital Marketing, Social Media Strategy, Blogging and Content Creation, Digital Media, Social Media Marketing

Why Blogs Will Kill Dissent

blog-strategy-dissent

While newspapers and magazines make increasingly Draconian decisions to try to escape their inexorable spiral of decline, the very future of publishing comes into question. Will life as we know it stop once the Grey Lady and her sisters cease to exist in their historical form? No. Even without papers and mags, Britney will still […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing

David Armano – The Twitter 20 Interview on Visual Thinking and Social Business

social-media-strategy-david-armano

David Armano may very well be the best writer of any graphic designer in America. He writes about social business, visual communication, and micro-interactions on his own blog, and for AdAge and BusinessWeek. (He also makes insanely great presentations). David has worked with some of the world’s largest brands, creating successful online experiences that make […]

Content Marketing, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Social Media – Marketing Without a Shelf Life

social-media-marketing-gift

In marketing, social media is the gift that keeps on giving. The trouble with traditional communication is that it’s ephemeral. Your print ad, TV spot, outdoor ad or press mention can have tremendous marketing value, but only while you’re paying to make it so. It’s like trying to communicate with rainbows – momentarily fantastic, but […]