Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

It’s Who You Know – Maximizing Your Company’s Social Reach

Samsung Service (Samsungservice) on Twitter

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 […]

Content Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Social Media Marketing, Social Media Staffing and Operations

Passion Trumps Position

social media at bayonet point

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages […]

Social Media Case Studies, Social Media Strategy, Social Media Marketing, Twitter Top 20 Interviews

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

danny brown social media consulting

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of […]

Community Management, Content Marketing, Guest Posts, Social Media Strategy, Blogging and Content Creation, Social Media Marketing

Can Social Media and Lead Generation Coalesce?

social-media-lead-generatio

By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, […]

Social Media Case Studies, Social Media Strategy, Social Media Tools, Social Media Marketing

Just Being There Isn’t Enough

social media being there

Guest post by Adam Pierno (@apierno). Adam is Creative Director at Santy Integrated, working with diverse clients like Phoenix Children’s Hospital and The Counter across all media. He splits his time between Art Direction and figuring out what makes people tick. You’ve put your brand on social sites like Facebook and Twitter. Congratulations. You’re part […]

Content Marketing, Guest Posts, Social Media Strategy, Social Media Tools, Blogging and Content Creation, Social Media Marketing

Can Spam Survive in a Social Media World?

social media spam

Guest post by Indra Gardiner (@bgindra), President of Bailey Gardiner in San Diego. An award-winning PR and marketing pro, she leads BG’s social media efforts and writes on their Don’t Drink the Kool-Aid Blog. There’s always someone who wants to ruin it for everyone else. Know what I mean? And in the world of social […]