YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Media Marketing 131  |  Add Yours

How to Create a Share of Voice Report

Social Mention is a free Web site that monitors and organizes social media chatter on Twitter, blogs, discussion forums, and elsewhere. Social Mention is not nearly as powerful or customizable as paid social media monitoring software like Radian6, Scoutlabs, or Spiral16, but it’s free and easy to use. Once you launch your social media program, [...]

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PR 2.0 68  |  Add Yours

Why You Never Had Control

Do you have control issues? Even now, with social media being hotter than the brow of a teppanyaki chef, companies of all sizes and descriptions are still using “loss of control” as a reason to not get involved. Sure, there’s a possibility that your brand will have to use your social media crisis plan eventually. [...]

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social media case studies 185  |  Add Yours

Social Media Excellence and a Side of Fries

Mary is awesome!! She is always smiling, has a great attitude, has a kind word to say and makes you feel special. I am a big Mary fan. – posted by Dora Yee Kwok on the “I Love Mary @ McDonalds/Chandler” Facebook group Mary Moss may be the most successful headset-wearing brand ambassador in the [...]

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Conferences and Events 456  |  Add Yours

Social Media Strategy in 7 Steps

Are you ready to add some “Why” to your “How”? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or social media metrics? Then this is the blog post for you. I presented today at Social Media AZ, a new conference for Arizonans interested in, and practicing social media. [...]

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Blogging and Content Creation 87  |  Add Yours

It’s Who You Know – Maximizing Your Company’s Social Reach

Put down your guard. It’s about people, not logos. These are the two primary tenets of effective social media. In practice, executing on them requires that you communicate with your customers and prospects across a variety of social media outposts, with significant frequency. (I tell my clients that if you can’t add at least 7-9 [...]

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Blogging and Content Creation 103  |  Add Yours

Passion Trumps Position

Are you trying to embrace social media at bayonet point? Yes, you should absolutely broaden your social media efforts, and get more people from your company involved, and in more places. But, you should not do that at the expense of the secret ingredient of social media – Passion. Why do features and benefits-laden messages [...]

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Social Media Marketing 65  |  Add Yours

Danny Brown – The Twitter 20 Interview on Social Media Authenticity

Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of [...]

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Integrated Marketing and Media 277  |  Add Yours

Get Shorty – The Elevator Pitch is Dead

For all the talk about Moore’s Law and the notion that computing power increases unabated, there’s not enough talk about another law that has equal importance in marketing and public relations. I’m going to call it the Law of Boundless Brevity. It dictates that over time, all communication becomes steadily truncated. We’ve gone from looong [...]

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social media case studies 59  |  Add Yours

11 Timely Social Media Takeaways

Thanks very much for your support of Convince & Convert while I was on vacation in Denmark and Norway. I really appreciate the readership, tweets, and comments about the fantastic guest posts that ran during my absence. Great job by the excellent team of guest bloggers. It just goes to show, Convince & Convert isn’t [...]

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Blogging and Content Creation 47  |  Add Yours

Can Social Media and Lead Generation Coalesce?

By now, we all know that social media is a fantastic tool for gauging the audience and communicating with previous and current customers. But, can it also be used to lure in new customers? Can social media marketing be paired with other lead generation tactics to create new business opportunities? My initial response was, ”mmh, [...]

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