Social Business

Nobody Said Social Media Was Easy

social media time management

Social media isn’t inexpensive, it’s different expensive. In the QA portion of recent speeches, I’ve frequently been asked “this is great, but doesn’t it seem like it will take a lot of time?” Yes. It. Will. Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service […]

Digital Marketing, Social Media Case Studies, Social Media Strategy, Integrated Marketing and Media, Social Media Marketing

The Key to Social Media Success is Just 2 Letters

soundog

I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog […]

Content Marketing, Digital Marketing, Social Business, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media, Social Media Staffing and Operations

Build Your Brand a Social Content Ladder in 5 Steps

social content ladder

Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a […]

Content Marketing, Digital Marketing, Social Media Case Studies, Social Media Strategy, Blogging and Content Creation, Integrated Marketing and Media

Get Your Social Media Story Straight

timberwolves

This is the best ad I’ve seen in months. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 […]